Tactical Services

Will Rogers once said, “Even if you’re on the right track, you’ll get run over if you just sit there.” To us, that means all the strategic planning in the world means nothing without tactical follow-through. That’s why we create everything from websites to to direct email campaigns, from blog posts to web and print ads, from feature articles to social media programs. We keep our clients on the right track, and we make sure they keep moving.

Copy Writing

A picture may be worth 1,000 words. But we haven’t yet found the one that explains X, Y, or Z clearly, let alone persuasively. Our award-winning work covers everything from websites to books, from brochures to sell sheets, from email to advertising, from video scripts to feature articles and everything in between. To coin a phrase, the pen is mightier than the image.

Graphic Design

To be effective, your brand identity and your messages have to be packaged effectively. Effective packaging is the difference between design and art. When your brand conventions and your graphic language are extended consistently to all of your communications media and materials, your brand is presented cohesively and coherently. That’s why we don’t create for our portfolio. We design for the success of our clients.

Use the arrows below to scroll through some examples from some or our actual projects.

Website Design

Reality check: If you don’t have a website, you don’t have a marketing program. Period.

Strong statement? Deliberately so. All roads to your marketing messages — and to your sales pipeline — lead to your website. If yours is a consumer play, you might get by with social media alone. But if yours is a B2B play, you’re as good as nonexistent without a website.

Websites are so important, in fact, that after we design, build, and publish them for our clients, we host and technically maintain them at no charge. You read that right. From browser and mobile compatibility to content management, security, backups, and upgrades, we’re on it. We couldn’t enable you to compete effectively if we weren’t.

Comic Development

Sometimes conventional packaging gets overlooked, especially in saturated markets. When that happens, you might consider a new approach to help transform an inattentive market into a responsive one. That’s where comics come in. In business contexts, comics can be unorthodox and unexpected. As a result, the attention they generate can engage, educate, and entertain.

We found comics so effective at attracting attention to marketing messages, we decided to employ them for our own communication. In fact, we still do. And since we love to poke fun, especially at buzzwords from our own industry, we call our monthly strip Thought Leadership.

Vendor Management

We like to think we can do everything. But we know better. So, we maintain valuable relationships with third-party service providers like:

  • Printers
  • Fulfillment houses
  • Exhibit manufacturers
  • Videographers
  • Post-production studios
  • Illustrators
  • Email distributors
  • List brokers
  • Promotional merchandisers
  • Embroiderers
  • Signage manufacturers
  • And more.

And we manage those relationships to control costs and quality.

Contact OCG

If you'd like to learn more about working with us, please fill in the form below and click Submit, or call 860-944-9022 to speak with a member of our team.

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