Half of all B2B purchasing decisions involve workers outside the C-Suite, and Millennials are doing 3/4 of the research. Is your marketing speaking to them?
Slideshows are powerful tools, but if you stand there reading it like a bedtime story to a room full of grown-ups, your presentation is sunk.
Keywords apply to the shorthand we use to type, but we use complete phrases when speaking. Modern websites need to optimize for this new behavior.
“Content is King” is a refrain we hear quite often, but it begs the question, “Which Content?” the answer to which is as simple as it is complicated.
In this era of consumer connectedness, endless reviews, and product ratings, it’s been said that a brand is only as good as its last product. Is that right?