Questions
Asked and Answered
The What Question (Strategy)
Our strategic response to the challenge was a unified brand, presenting a single identity to Beyontec’s global market.
The How Question (Tactics)
Our tactical responses to the challenge were to cement the unified brand in a number of ways. (Please click the icons below.)
The How Question (Tactics)
Our tactical responses to the challenge were to cement the unified brand in a number of ways.
One corporate identity
To resolve brand confusion and dilution across the globe, we consolidated the disparate names and identities into one.
One product brand
We proposed the Beyontec Suite as a single name for the different names the product had in each region. Then we developed employee and client communications to present the change and its rationale.
Three regional websites
One for the US, one for the Middle East and Africa (MEA), and one for India — optimized for all browsers, accessible on and responsive to any device.
Collateral
We created a system of collateral materials that included 18 sell sheets, eight brochures, and templates for PowerPoint and Word documents.
Stationery Package
We designed a stationery package for each geographic location. It comprised business cards, letterhead, envelopes, and an email signature. Then we worked with the respective vendors to make sure each piece was properly created.
Videos
A series of 16 videos describing the various modules included in, the lines of business covered by, and the functional capabilities that round out the Beyontec Suite.
One corporate identity
To resolve brand confusion and dilution across the globe, we consolidated the disparate names and identities into one.
One product brand
We proposed the Beyontec Suite as a single name for the different names the product had in each region. Then we developed employee and client communications to present the change and its rationale.
Three regional websites
One for the US, one for the Middle East and Africa (MEA), and one for India — optimized for all browsers, accessible on and responsive to any device.
Collateral
We created a system of collateral materials that included 18 sell sheets, eight brochures, and templates for PowerPoint and Word documents.
Stationery Package
We designed a stationery package for each geographic location. It comprised business cards, letterhead, envelopes, and an email signature. Then we worked with the respective vendors to make sure each piece was properly created.
Videos
A series of 16 videos describing the various modules included in, the lines of business covered by, and the functional capabilities that round out the Beyontec Suite.
Next Step
If you want to ensure your what and how questions are asked and answered, please see our contact information in the footer below and get in touch in whatever way you like. We’ll be happy to help with all your questions.