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Questions

Asked and Answered

Comprising several brands operating in the US, the Middle East, Africa, and India, Beyontec was known as B2-USA, Beyontec, Beyontec Solutions, and Beyontec 2nable in its respective geographic markets. Those disparate brands created the impression that Beyontec was a small player in each of its geographic regions, rather than a global enterprise.

Prior Marks

In addition, Beyontec had a different product brand in each of its geographic regions. All of them competed with, diluted, and caused confusion for their corresponding corporate brands.

O’Brien Communications Group helped us achieve every one of our strategic and tactical objectives. And they did it all in just nine months. Thanks to their efforts, traffic has gone up on all our websites, and our new-business opportunities have increased.

Vivek Sethia

Co-Founder and CEO         Beyontec USA

The What Question (Strategy)

Our strategic response to the challenge was a unified brand, presenting a single identity to Beyontec’s global market.

The How Question (Tactics)

Our tactical responses to the challenge were to cement the unified brand in a number of ways. (Please click the icons below.)

The How Question (Tactics)

Our tactical responses to the challenge were to cement the unified brand in a number of ways.

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Beyontec Identity

One corporate identity

To resolve brand confusion and dilution across the globe, we consolidated the disparate names and identities into one.

One product brand

We proposed the Beyontec Suite as a single name for the different names the product had in each region. Then we developed employee and client communications to present the change and its rationale.

Beyontec Suite
Websites

Three regional websites

One for the US, one for the Middle East and Africa (MEA), and one for India — optimized for all browsers, accessible on and responsive to any device.

Collateral

We created a system of collateral materials that included 18 sell sheets, eight brochures, and templates for PowerPoint and Word documents.

Collateral
Websites

Stationery Package

We designed a stationery package for each geographic location. It comprised business cards, letterhead, envelopes, and an email signature. Then we worked with the respective vendors to make sure each piece was properly created.

Videos

A series of 16 videos describing the various modules included in, the lines of business covered by, and the functional capabilities that round out the Beyontec Suite.

One corporate identity

To resolve brand confusion and dilution across the globe, we consolidated the disparate names and identities into one.

Beyontec Identity

One product brand

We proposed the Beyontec Suite as a single name for the different names the product had in each region. Then we developed employee and client communications to present the change and its rationale.

Beyontec Suite

Three regional websites

One for the US, one for the Middle East and Africa (MEA), and one for India — optimized for all browsers, accessible on and responsive to any device.

Websites

Collateral

We created a system of collateral materials that included 18 sell sheets, eight brochures, and templates for PowerPoint and Word documents.

Collateral

Stationery Package

We designed a stationery package for each geographic location. It comprised business cards, letterhead, envelopes, and an email signature. Then we worked with the respective vendors to make sure each piece was properly created.

Websites

Videos

A series of 16 videos describing the various modules included in, the lines of business covered by, and the functional capabilities that round out the Beyontec Suite.

Next Step

If you want to ensure your what and how questions are asked and answered, please see our contact information in the footer below and get in touch in whatever way you like. We’ll be happy to help with all your questions.