Endeavorance

The point of our blog isn’t to show you how up to date we are with buzzwords and jargon. It isn’t to instruct you with how-to guides, tips, tricks, and hacks. It isn’t to encourage, endorse, or engage in conformity. The point of our blog is to provoke, to counter popular notions, to question the status quo, to prompt your imagination, and to challenge you to think and achieve more than you might otherwise. Whatever happens, it’s worth the endeavor.

Endeavorance

The point of our blog isn’t to show you how up to date we are with buzzwords and jargon. It isn’t to instruct you with how-to guides, tips, tricks, and hacks. It isn’t to encourage, endorse, or engage in conformity. The point of our blog is to provoke, to counter popular notions, to question the status quo, to prompt your imagination, and to challenge you to think and achieve more than you might otherwise. Whatever happens, it’s worth the endeavor.

The Blissful and Bizarre World of ASININE

The Blissful and Bizarre World of ASININE

I love the Internet because it's an endless source of mindless distraction. It's also a wonderful way to discover the mindless things with which other people distract themselves. One of my more recent discoveries is ASMR or Autonomous Sensory Meridian Response. I came...

Crushing Goals

Crushing Goals

SUCCESS & FAILURE Crushing GoalsJoAnna Bennett, O'Brien Communications Group14 November 2019 Disney+ launched on Tuesday of this week. Of course, it wasn’t without a hiccup, but in the grand scheme of things (GSoT) I doubt many will remember the rocky start....

Big Data is Bigger Than You Thought

Big Data is Bigger Than You Thought

I miss surprises. I really do. I feel a little bit sorry and a little bit nostalgic about the fact that things are becoming so increasingly obvious that it gets harder and harder to imagine — forget about trying to actually find — things that aren't completely...

Good? Evil? Which Are You?

Good? Evil? Which Are You?

SELF & STORIES Good? Evil? Which Are You?JoAnna Bennett, O'Brien Communications Group7 November 2019 When I think of an evil personality, I immediately go to the part of my childhood memory formed from stories and movies. Jafar in Aladdin, Scar in The Lion King,...

You Don’t Say!

You Don’t Say!

I happened on a story on Medium the other day entitled, with disarming effusiveness, "Blue Lagoon Strategy — Carve your own niche!" Since I'm something of an amateur whittler, I thought I might be able to pick up a few tips on carving techniques, the best types of...

Postponed

Postponed

HALLOWEEN & EVOLUTION PostponedJoAnna Bennett, O'Brien Communications Group31 October 2019 Happy Halloween! Towns throughout CT have postponed trick-or-treating for this evening due to the impending weather unpleasantries. Some folks are livid about the change....

Succeeding With DIMWITs

Succeeding With DIMWITs

While surfing LinkedIn the other day, I noticed an article about organizational transformation. (Good luck with that.) The profile of the author indicated he was responsible for innovation. The first thing that crossed my mind was that being responsible for innovation...

Yellow

Yellow

YELLOW & BRAND YellowJoAnna Bennett, O'Brien Communications Group24 October 2019 Today I looked out the windows in my office and noticed the trees are a beautiful blend of yellow. Some are a greenish-yellow like an unripe banana. Others are a bright yellow that...

The Long, Painful Death of PowerPoint

The Long, Painful Death of PowerPoint

It finally happened: In a recent Discovery Session with a new client, the client said, “We need you to create new presentation materials for us. But we don’t want you to use PowerPoint.” I don’t know what unnerved the client more — the fact that I wept openly or that,...

Precedents aren’t permanent.

Precedents aren’t permanent.

Humans are creatures of habit. It’s easier to keep with the familiar precedent – even if it’s torturous – than it is to commit to making a change. But with change and broken habits, we can uncover new and more healthy ways to experience conflict.

Shootout At the InsurTech Corral

Shootout At the InsurTech Corral

If you have any doubts at all that insurtech is The New Thing, The Next Big Thing, The Already Big Thing, and The Ultimate Bomb-Diggity, look no further than this post from Finextra, pubished just this past May: "Report questions value of insurtech despite record...

Data Obsession

Data Obsession

DATA & PEOPLE Data ObsessionJoAnna Bennett, O'Brien Communications Group10 October 2019 As an overall population, we’re obsessed with data. We’re humans after all! We can’t help but be fascinated with the idea of predicting, preparing, and planning. Attempting to...

The Pre-Paleo Diet

The Pre-Paleo Diet

If you don't believe in God — or if you harbor any doubts whatsoever that he loves us — doubt no more: "The Saddest Leafy Green: America never really liked kale": Since about 2011, when Gwyneth Paltrow taught the world how to make kale chips on the Ellen show, kale...

Fourth Quarter Reflection

Fourth Quarter Reflection

REFLECTION & MOTIVATION Fourth Quarter Reflection JoAnna Bennett, O'Brien Communications Group3 October 2019 Welcome to the fourth quarter! Can you even believe it? Did you accomplish your 2019 goals? If I go back to my first blog post of the year, I can...

Eastern Equine Encephalitis and Other Viruses

Eastern Equine Encephalitis and Other Viruses

In the town in which we live — South Windsor, Connecticut — mosquitoes tested positive last week for Eastern Equine Encephalitis, otherwise know as Triple E or EEE. This is timely but not accidental, of course, coming as it does after Connecticut’s deleriously...

Story Telling

Story Telling

MARKETING & STORIES Story TellingJoAnna Bennett, O'Brien Communications Group26 September 2019 Story telling is the oldest human pastime. The oldest written story known to man is The Epic of Gilgamesh, which dates to more than 4,000 years ago. For as long as...

A Pain in The Ass

A Pain in The Ass

Author’s Note: Every word of this story is true. No morons were hurt in the making of the story told here, except yours truly. I’m all right now. Thank you. I once had a client (who shall remain nameless), whose wife (who also shall remain nameless) worked in the...

Crushed or Courageous?

Crushed or Courageous?

COURAGE & FAILURE Crushed or Courageous? JoAnna Bennett, O'Brien Communications Group19 September 2019 Struggles are part of the human experience. Some days it may seem we were put on this earth to suffer. Some of our challenges make us fearful. Our stressors can...

Ya Gotta Hope

Ya Gotta Hope

While reading the news feed on my iPhone in the gym the other night, even as I cranked my heart rate up to 340 on a Matrix elliptical machine, I came across a headline that damn-near blew me off the machine: “This 74-year-old woman just gave birth to twins.” The piece...

A Story and Some History

A Story and Some History

STORIES & HISTORIESMy Story and Some HistoryJoAnna Bennett, O'Brien Communications Group12 September 2019It’s September 12th, 2019. Eighteen years and one day after the North and South Towers of the World Trade Center were attacked by two planes, a third plane...

Are We Almost There?

Are We Almost There?

Sometimes, the most idle reading yields the most alarming discoveries. Case in point: Since I like to stay current with what’s up Down Under, I was perusing the online edition of The Sydney Morning Herald (the abbreviation of which is SMH for all you fans of irony),...

Empower yourself

Empower yourself

BODY & BRAND IMAGES Empower Yourself JoAnna Bennett, O'Brien Communications Group5 September 2019 What is your weakness? Is it time management? Is it your body image? Is it your diet? Is it the way you talk to or think about yourself? I’d like to throw one thing...

I’ll Take Context for $2000, Alex

I’ll Take Context for $2000, Alex

Most people think the biggest fears in life are of dying or of public speaking. I’ve never been able to equate the two. But maybe that’s because I’ve never been asked to give a speech to an audience of armed snipers. Besides, I’ve pretty well resigned myself to the...

Expert! Expert! Read All About It!

Expert! Expert! Read All About It!

SPAMMING & EXPERTISE Expert! Expert! Read All About It!JoAnna Bennett, O'Brien Communications Group30 August 2019 If you missed the last time I confessed to my TV-less existence, I’ll spill the beans once more. I haven’t watched an adult television show for...

Big Brother is a Bald Dude With a Weird Eye

Big Brother is a Bald Dude With a Weird Eye

Readers of George Orwell’s 1984 typically imagine Big Brother to be a rather ominous looking character — dark, menacing, clearly threatening, though he neither raises a fist nor carries a weapon. (Can someone please remind me, again, why 1984 isn’t required reading?)...

Define Your Riches

Define Your Riches

PREGNANCY, MOTHERHOOD & WORKPLACEDefine Your RichesJoAnna Bennett, O'Brien Communications Group22 August 2019A headline on LinkedIn recently caught my eye: “Is pregnancy an obstacle at work?” The headline glared at me from the right side of my news feed. I’ve...

Timeboxing is the New Discipline

Timeboxing is the New Discipline

Okay. Come on. Admit it: You were on the verge of losing faith in Harvard Business Review (HBR), weren’t you? You just didn’t think, after all the blatantly obvious and trivial inanities it’s published, it could continue to maintain its stride, right?  O, ye of little...

Fear

Fear

STRESS & MINDSETFearJoAnna Bennett, O'Brien Communications Group15 August 2019  While watching the movie, Croods, with my children this past weekend, I couldn’t get a quote from the introduction out of my head. While one of the main characters is describing...

Universal Leave … of Our Senses

Universal Leave … of Our Senses

I’m a guy who believes in the evolution of consciousness. The paper pills in the pocket of Dr. Reefy in Sherwood Anderson’s Winesburg, Ohio, published in 1920, for example, were a literary device created to suggest the lunacy of Dr. Reefy. Just 48 years later,...

My New Philosophy

My New Philosophy

As a result of existential, ontological, teleological, and epistemological phenomena I can no longer ignore, I’m creating a new philosophy. Perhaps it’s more accurate to say I’m founding a new school of philosophical thought and action. It’ll be called, familiarly,...

ACE Study in Business?

ACE Study in Business?

I’ve been reading a book by Dr. Nadine Burke Harris titled The Deepest Well. It’s devoted to understanding the long-term effects of childhood adversity.

When To Do Email … or Something

When To Do Email … or Something

We came across a Harvard Business Review (HBR) article from March 7, 2016, entitled, "Actually, You Should Check Email First Thing in the Morning”. Since we like to check our email first thing in the morning, we were heartened when we read this: My new research-based...

A Fresh Start

A Fresh Start

REFLECTION & FRESH STARTS A Fresh Start JoAnna Bennett, O'Brien Communications Group25 July 2019 Yesterday, I received a new laptop. I’d sent my previous laptop in for some repairs, and the insurance company determined it to be a total loss. The metal hinge had...

Marketing Should Be Simple: Part Quatre

Marketing Should Be Simple: Part Quatre

Please take a look at this infographic. If it disgusts and horrifies you as much as it does me (it should) — and if you’re up for a little perspective — take a look at this, this, and this.  That infographic is disgusting because it shows the extent to which some...

FaceApp Into the Future

FaceApp Into the Future

FaceApp into the FutureJoAnna Bennett, O'Brien Communications Group18 July 2019   Last night, while partaking of my evening scroll through Instagram, I noticed several photos that seemed to place my following in a time machine, fast forwarding to the year 2069....

Yes, We Have No Experience

Yes, We Have No Experience

Oh, no. Here we go again. If there’s a bandwagon anywhere in the vicinity, you can be sure Homer Business Review (HBR) will be jumping on it. And if that bandwagon has anything to with the plugging, promoting, or propagating of bureaucracy, you know HBR will be among...

The First Ten

The First Ten

ACCEPTANCE & BEGINNINGS The First TenJoAnna Bennett, O'Brien Communications Group11 July 2019 The past ten days have been eye-opening for me. During this time, I’ve shared meals with folks I care about, gone on a relaxing vacation, gone zip lining for the first...

What’s In a Name? (Part Two)

What’s In a Name? (Part Two)

This article — "The Case For The Chief (Employee) Experience Officer” — was written by a young man. You can tell it was written by a young man because he believes the way to remedy the stultifying, aliening effects of bureaucracy is to create more...

The Story or the Facts?

The Story or the Facts?

STORIES & INDEPENDENCE  What’s More Important: The Story or the Facts? JoAnna Bennett, O'Brien Communications Group 3 July 2019 Tomorrow is the Fourth of July, otherwise known as Independence Day. It’s the day on which our forefathers declared our independence...

From the Mailbag: Volume Six

From the Mailbag: Volume Six

After our last mailbag, the deluge of correspondence we received filled all 314 floors of our building, from the the cheap linoleum tiles underfoot to the cheap acoustic tiles overhead. Our ability to respond to all those letters was hindered by the Fire Marshall, who...

Commencement

Commencement

GRADUATION & NEW LIFE Commencement  JoAnna Bennett, O'Brien Communications Group 27 June 2019 This past Tuesday evening, I had the pleasure of attending a high school commencement ceremony. More than 500 young adults were beginning a distinctly new chapter of...

I Hate it When I’m Right

I Hate it When I’m Right

As many people know (especially my wife), I hate it when I’m right. Case in point:In 2015, I wrote a post called, “Highways of Algorithmic Morality”. It was about an ostensible study conducted by three sociopathic nitwits from the Toulouse School of Economics in...

Saving Humanity

Saving Humanity

I love thinking about the notion of saving humanity – as if we’re anywhere close to extinction, even though we seem to destroy everything around us and are, collectively, incredibly invasive.

What’s In a Name?

What’s In a Name?

We came across a post the other day — The 25 Most Absurd Job Titles In Tech — that dismayed and disappointed us. (We’ll leave it up to you, dear readers, to inflict that post upon yourselves.) As cynical as we are, we still hold out ever-diminishing quotients of hope...

Fictitious Fables

Fictitious Fables

The definition of a fable is, “a short story, typically with animals as characters, conveying a moral.” And fables are figments of the human imagination.

Incoming!

Incoming!

I recently read a LinkedIn post written by a gentleman named Joel Stevenson. The post was correct, thought-provoking, and sobering for those of us in the marketing profession who don’t want to be painted with particularly pernicious brushes. The brush in Joel’s...

Mistakes

Mistakes

Call it what you want: a mistake, a blunder, a faux pas, a misunderstanding, a slip-up, an oversight, or an error.