The OCG Blog

The point of our blog isn’t to show you how up to date we are with buzzwords and jargon. It isn’t to instruct you with how-to guides, tips, tricks, and hacks. The point of our blog is to challenge your thinking, to question the status quo, to prompt your imagination, and to help you see your brand differentiation can be a distinction with an engaging difference.

The OCG Blog

The point of our blog isn’t to show you how up to date we are with buzzwords and jargon. It isn’t to instruct you with how-to guides, tips, tricks, and hacks. The point of our blog is to challenge your thinking, to question the status quo, to prompt your imagination, and to help you see your brand differentiation can be a distinction with an engaging difference.

Write With Personality

We finally seem to be waking up to the fact that our writing skills are going the way of empiricism, common sense, and critical thinking. As a result, there seems to be a spate of how-to missives purporting to impart some magic formula or other, guaranteed to make our...

Let the World Go ‘Round

Whether financial stability, diversity in passion, or the need to touch everything defines your happiness, more power to you. We all tick in different ways.

Locked In

Lock-in is a business concept that I thought we’d seen the last of after the United States vs Microsoft Corp. It seems I was wrong…

Toe the Whine

It may have escaped your notice, as it did mine, that May 25 was (is) National Wine Day. Just what we need. Learning of National Wine Day made me realize we've reached the point in our cultural history at which we should seriously consider adding another commemorative...

Time Flies

As the 3rd quarter passes and we prepare for 4th quarter hibernation, here’s a look at three notable changes in an otherwise unremarkable year.

Leaves of Grass

My wife and I live in a very small community (21 homes). The community is governed (to our unending chagrin) by a homeowners association. My wife (God bless her) is president of the association. As such, she routinely receives all manner of crank communications from...

Addiction

The worst parts of us don’t have to define us. Our brains don’t have to define us. But what we are able to overcome should always define us.

Augmented Reality

Augmented reality is already reality. We see it in video games, and use it for Snapchat filters. But does it have a place in business marketing?

Peeling Harvard Business Review’s Onion

I harbor a nagging suspicion that Harvard Business Review (HBR) is secretly buying its content from The Onion. I think so for myriad reasons, many of which have inspired posts in this very blog. But one of HBR's recent missives seems intended to remove all doubt: "How...

Maybe Its Your Tone

Your character and attitude can play a big part in creating a bond with your prospects and proving your authority on the topic at hand.

The Fog of (Marketing) Language

A presumably well-intended bloke from Australia — Anton Buchner, a senior consultant with TrinityP3, "Global Marketing Management Consultants" — wrote a presumably well-intentioned informercial, which he attempted to disguise as a blog post entitled, "Marketing...

Time Management

Being organized and knowing how to go about your day effectively seems like a task that would be easy to teach someone, especially for those who can do it.

5 More Questions Leaders Should Be Asking All the Time

You may or may not be happy to know Harvard Business Review (HBR) is still at it. That's right. The venerable publication seems hell-bent on retaining its status as the business world's most prestigious purveyor of puerile palaver and preposterous prattle. More power...

The Color Green

If someone were looking for insight from a professional female between the ages of 30-35 for some target market research, I would like you to know that green gives me a feeling of freshness, newness, and peacefulness.

The Leadership Vortex

As regular readers of this blog know, I've been worried about Harvard Business Review for quite some time. In addition to the fact that the brain-trust seems to have gone brain-dead, the editorial staff seems to have taken permanent leave, and the rest of the...

The Fine Art of Doing Nothing

I'm writing this post on Saturday morning. Tomorrow morning, I'll marry Anne, the most beautiful woman and the finest human being I've ever known. For a while this morning, we sat drinking coffee together, talking of our wedding and the trip we'll take afterward. Anne...

♫ And Like a Good Neighbor, State Farm is ♫ … Where?

There are many things you can do with a brand: You can create it. You can establish it. You can promote it. You can position it to earn the trust of its constituents. You can evolve it. You can add sub-brands, attributes, and value propositions to it. You can even...

Decisions, Decisions

What we have to remember is to be conscious of as many decisions as we can and try to make the right ones …and remember Roy Disney’s advice.

True Colors

In this era of consumer connectedness, endless reviews, and product ratings, it’s been said that a brand is only as good as its last product. Is that right?

The Death of Branding Focus

I haven't done much stonework in my life. But inexperience doesn't much daunt me. Neither does taking the initiative. So, having heard that branding was on the way out, I decided to fire preemptively and cut a tombstone for it. While I wasn't happy about branding's...

Communication is Key

The focus on communication is simple when it comes to marketing; but communication with clients, vendors and contractors is also another huge part of the behind-the-scenes work.

Try Thinking (Like a Person)

I'm one of those rare people who doesn't mind going to the dentist. I don't mind going to my dentist for two reasons: First, she's very good at what she does. Second, the combination of her pleasantness and the reading material in her waiting room afford a kind of...

Who’d ‘a’ Thunk It?

Several years ago, we were hired to design, write, and publish a commemorative book for the 75th anniversary of the New England Water Environment Association. We learned many fascinating things while conducting our research for that project. Among the more...

Houses of Cards

The most amazing thing about houses of cards isn't how flimsy they are. It isn't the delicate, precarious balance required to make them stand. It isn't the skill with which they need to be assembled or the guile required to make it appear as if they have substance. It...

Unity

I'm profoundly haunted by the fact that our undoing — the undoing of culture, of society, of civility — is attributable to one very obvious lack: unity. We know it. We've known it for a long time. If you don't believe that, find the time to watch this. By today's...

Let’s Talk About Sales

For many of my friends and co-workers, the coffee bean is as essential as lavender oil to a stress-relief yoga-therapy session. Until that dehydrated bean juice crosses your lips, there is no starting the day. But why is it that some of us prefer extra cream while others need 10 packets of Splenda?