Endeavorance

The point of our blog isn’t to show you how up to date we are with buzzwords and jargon. It isn’t to instruct you with how-to guides, tips, tricks, and hacks. It isn’t to encourage, endorse, or engage in conformity. The point of our blog is to provoke, to counter popular notions, to question the status quo, to prompt your imagination, and to challenge you to think and achieve more than you might otherwise. Whatever happens, it’s worth the endeavor.

Endeavorance

The point of our blog isn’t to show you how up to date we are with buzzwords and jargon. It isn’t to instruct you with how-to guides, tips, tricks, and hacks. It isn’t to encourage, endorse, or engage in conformity. The point of our blog is to provoke, to counter popular notions, to question the status quo, to prompt your imagination, and to challenge you to think and achieve more than you might otherwise. Whatever happens, it’s worth the endeavor.

Yes, We Have No Experience

Oh, no. Here we go again. If there’s a bandwagon anywhere in the vicinity, you can be sure Homer Business Review (HBR) will be jumping on it. And if that bandwagon has anything to with the plugging, promoting, or propagating of bureaucracy, you know HBR will be among...

The First Ten

ACCEPTANCE & BEGINNINGS The First TenJoAnna Bennett, O'Brien Communications Group11 July 2019 The past ten days have been eye-opening for me. During this time, I’ve shared meals with folks I care about, gone on a relaxing vacation, gone zip lining for the first...

What’s In a Name? (Part Two)

This article — "The Case For The Chief (Employee) Experience Officer” — was written by a young man. You can tell it was written by a young man because he believes the way to remedy the stultifying, aliening effects of bureaucracy is to create more...

The Story or the Facts?

STORIES & INDEPENDENCE  What’s More Important: The Story or the Facts? JoAnna Bennett, O'Brien Communications Group 3 July 2019 Tomorrow is the Fourth of July, otherwise known as Independence Day. It’s the day on which our forefathers declared our independence...

From the Mailbag: Volume Six

After our last mailbag, the deluge of correspondence we received filled all 314 floors of our building, from the the cheap linoleum tiles underfoot to the cheap acoustic tiles overhead. Our ability to respond to all those letters was hindered by the Fire Marshall, who...

Commencement

GRADUATION & NEW LIFE Commencement  JoAnna Bennett, O'Brien Communications Group 27 June 2019 This past Tuesday evening, I had the pleasure of attending a high school commencement ceremony. More than 500 young adults were beginning a distinctly new chapter of...

I Hate it When I’m Right

As many people know (especially my wife), I hate it when I’m right. Case in point:In 2015, I wrote a post called, “Highways of Algorithmic Morality”. It was about an ostensible study conducted by three sociopathic nitwits from the Toulouse School of Economics in...

Saving Humanity

I love thinking about the notion of saving humanity – as if we’re anywhere close to extinction, even though we seem to destroy everything around us and are, collectively, incredibly invasive.

What’s In a Name?

We came across a post the other day — The 25 Most Absurd Job Titles In Tech — that dismayed and disappointed us. (We’ll leave it up to you, dear readers, to inflict that post upon yourselves.) As cynical as we are, we still hold out ever-diminishing quotients of hope...

Fictitious Fables

The definition of a fable is, “a short story, typically with animals as characters, conveying a moral.” And fables are figments of the human imagination.

Incoming!

I recently read a LinkedIn post written by a gentleman named Joel Stevenson. The post was correct, thought-provoking, and sobering for those of us in the marketing profession who don’t want to be painted with particularly pernicious brushes. The brush in Joel’s...

Mistakes

Call it what you want: a mistake, a blunder, a faux pas, a misunderstanding, a slip-up, an oversight, or an error.

The New Prophet of Profit

WE INTERRUPT THIS BROADCAST TO BRING YOU A BREAKING NEWS BULLETIN: THE INTERNATIONAL OLYMPICS COMMITTEE (IOC) HAS JUST ANNOUNCED THE HOST COUNTRY FOR THE 2022 WINTER OLYMPICS WILL BE HELL. WE NOW RETURN YOU TO YOUR REGULARLY SCHEDULED PROGRAMMING.“Dude,” I hear you...

Fear

MEMORIAL DAY & FEAR Fear JoAnna Bennett, O'Brien Communications Group 30 May 2019 Is it Wednesday or Thursday? A three-day weekend can make it difficult to gauge the day of the week; although, in my estimation a third day off basking in sweet sunshine, especially...

Why Isn’t the Obvious Obvious?

I have connections, colleagues, and friends on LinkedIn — people like Leslie Hossner and Nelly Jebran — who are kind, astute, and generous enough to point out the differences, similarities, and relationships between words like accept and except, like than and then....

Educated

There is a huge difference between going to school and being educated. One definition of education is an enlightening experience.

The Devil and Content Marketing

In much the same fashion as content marketing and inbound marketing (aka marketing automation) are on the way out, SEO is on the way out. But it’s not on the way out because it’s proven its irrelevance, a la inbound marketing/marketing automation. Nope. It’s on the...

Just Do It

It’s pretty easy to pinpoint things that are important to us and keep us ticking. But how about when it comes to company values? Are those as easy to define?

Show Me Where it Hertz

As any of you who saw this know, the question on the lips of all people in their right minds three weeks ago was this: “Who, in God’s name, would hire Accenture to create a website?"Before we examine this abonimably aberrant phenomenon, let’s take a moment to savor...

Good Luck

LUCK & SUCCESS Good Luck JoAnna Bennett, O'Brien Communications Group 9 May 2019 Think about one of your most powerful successes. Was it getting a new, enormous client? Or perhaps buying your first home? Maybe it was rescuing your beloved mutt from the shelter? Or...

A Contaminant On the Negative

As regular readers of my routine ravings know, I’m no fan of bureaucracy. Neither am I a fan of obfuscatory jargon. My education in the liabilities of both was well-earned. Herewith, a story from my days in the belly of the beast.While dutifully serving one of the...

Boys Will Be … Oh, Good Grief

Pardon the interruption. I have a question.The question is prompted by a newspaper article I saw recently. Since the question is likely to be perceived as politically incorrect — or, at the very least, as something like gender-insensitive, rather than pragmatic, which...

Pardon the Innovative Disruption

Since many of our clients sell software and services to the insurance industry, it behooves us to pay attention to much of the content published in the industry’s myriad media milieus. This is a practice that yields mixed rewards: On one hand, we come across some...

The Month of April

Now that your taxes have been paid – unless you opted for that extension – we should draw our attention to some of the other reasons April is an important month.

CMO: Neither Salesperson nor Miracle Worker

Anyone who knows me and is familiar with my unflaggingly sunny disposition knows it’s pretty hard to piss me off. It takes a rare breed of presumptuous dolt and an equally rare combination of inanity and audacity to get my Irish up. But every once in a while ...Ladies...

Bamboozled

It’s like selling a soup sandwich to a guy who didn’t know what soup was. Was the sales guy really good or did he simply find the ideal target?

Bureaucracy: 1 Creativity: 0

Stand back, kids. Creativity is about to take it in the shorts ... again.That’s right. Last week, Accenture announced plans to acquire an advertising agency. Here’s all you need to know:Accenture is trying to add the kind of creative muscle not normally associated...

Do Interviews Work?

FANTASY & INTERVIEWS Do Interviews Work? JoAnna Bennett, O'Brien Communications Group 4 April 2019 When it comes to hiring new employees, the current times seem pretty dire. Resumes are copied and pasted from the internet, skills are exaggerated, and interviews...

Say What?!

I once got a call from the publisher of a trade publication. The publisher and the publication shall remain unnamed to protect the stupefyingly unbelievable. I was in the T.F. Green airport in Providence, Rhode Island, when I received the call. I vividly remember that...

Transformation

How can you change? How can you transform? It’s pretty easy to think about how other people should change, but how about yourself?

Homer Business Review

As you may have surmised from this post and myriad others, I’m no fan of Harvard Business Review (HBR). Maybe it isn’t fair to say I’m not a fan. Perhaps it’s more accurate to say I don’t see the point of publishing things that are patently apparent to sentient...

You Are What You Eat

GARBAGE IN, GARBAGE OUT You Are What You Eat JoAnna Bennett, O'Brien Communications Group 21 March 2019 Our brains are hungrier than our stomachs. Every smell, sight, experience, and thought we encounter feeds our brains on a consistent and daily basis. What we...

Narrative Whiplash

In the beginning was the Narrative, and the Narrative was with Global Warming, and the Narrative was Global Warming. (Al Gore 1:1) Then the Narrative was with Climate Change, and the Narrative was Climate Change. Then all Hell broke loose. The polar vortex that...

What’s Your Purpose?

When it comes to establishing your brand’s voice and overall personality, it may seem like an unnerving task. Are you supposed to be serious or friendly?

Going Somewhere?

Before you cast those vacation plans in concrete or book flights for your next business trip, you may want to take a look at this: "Our galaxy is due to crash into its neighbor—but when?” At risk of alarmism:Our galaxy, the Milky Way, is destined to collide with its...

Correctness in the GSoT

Will March go out like a lamb, or a white bear? I’m going to fight the urge to seek the answer to that question. And in the GSoT, does it matter?

Lazy Up

The older of my two sons, Sean, started coaching basketball — at Saint Timothy, a Catholic Middle School in West Hartford, Connecticut — when he was just 22. It was his calling. He only lost one game in his first two seasons. That loss was the final game of the New...

Sticks and Funny Bones

Researchers at Australia National University (ANU) have discovered irrefutable evidence that humor can reduce workplace stress. So, the institution publicized the results of its research in a post called, "How humour can help reduce workplace stress", and put a u in...

Death By a Thousand Meetings

As you might have surmised from reading this and this, I'm not a fan of meetings. And I've always suspected every meeting I've ever attended cost me considerably more than time. Well, now, there's apparent proof, courtesy of this study: "Implicit signals in small...

Al Gore’s Next Movie

If you thought Al Gore, the Clown Prince of Self-Enriching Hysteria, was done — if you thought a Nobel, an Oscar, a Grammy, an Emmy, a Webby, a few million bucks in the bank, and an energy-sucking mansion might be enough to satisfy his publicity-craving,...

Great Things

RESPONSIBILITY & ACCOUNTABILITY Great Things JoAnna Bennett, O'Brien Communications Group 7 February 2019 Patricia Jones thought of herself as a good person. She had grown up on the Upper East Side, attended Marymount School of New York, and for as long as she...

The 10 Realities of Leadership

In a short blog post more than four years ago, I published "The 10 Commandments of Leadership". They weren't original. Since then, I've done much, learned much, and come to realize things are hardest for those who think they should be easy. They're not. If you want to...

Mob Rules

We were on a call with a client the other day when he said something about mergers and acquisitions (M&A). But it sounded for all the world like murders and acquisitions. And that got me to thinking.According to Investopedia:The key principle behind M&A is...