Endeavorance

The point of our blog isn’t to show you how up to date we are with buzzwords and jargon. It isn’t to instruct you with how-to guides, tips, tricks, and hacks. It isn’t to encourage, endorse, or engage in conformity. The point of our blog is to provoke, to counter popular notions, to question the status quo, to prompt your imagination, and to challenge you to think and achieve more than you might otherwise. Whatever happens, it’s worth the endeavor.

Endeavorance

The point of our blog isn’t to show you how up to date we are with buzzwords and jargon. It isn’t to instruct you with how-to guides, tips, tricks, and hacks. It isn’t to encourage, endorse, or engage in conformity. The point of our blog is to provoke, to counter popular notions, to question the status quo, to prompt your imagination, and to challenge you to think and achieve more than you might otherwise. Whatever happens, it’s worth the endeavor.

Crushed or Courageous?

Crushed or Courageous?

COURAGE & FAILURE Crushed or Courageous? JoAnna Bennett, O'Brien Communications Group19 September 2019 Struggles are part of the human experience. Some days it may seem we were put on this earth to suffer. Some of our challenges make us fearful. Our stressors can...

Ya Gotta Hope

Ya Gotta Hope

While reading the news feed on my iPhone in the gym the other night, even as I cranked my heart rate up to 340 on a Matrix elliptical machine, I came across a headline that damn-near blew me off the machine: “This 74-year-old woman just gave birth to twins.” The piece...

A Story and Some History

A Story and Some History

STORIES & HISTORIESMy Story and Some HistoryJoAnna Bennett, O'Brien Communications Group12 September 2019It’s September 12th, 2019. Eighteen years and one day after the North and South Towers of the World Trade Center were attacked by two planes, a third plane...

Are We Almost There?

Are We Almost There?

Sometimes, the most idle reading yields the most alarming discoveries. Case in point: Since I like to stay current with what’s up Down Under, I was perusing the online edition of The Sydney Morning Herald (the abbreviation of which is SMH for all you fans of irony),...

Empower yourself

Empower yourself

BODY & BRAND IMAGES Empower Yourself JoAnna Bennett, O'Brien Communications Group5 September 2019 What is your weakness? Is it time management? Is it your body image? Is it your diet? Is it the way you talk to or think about yourself? I’d like to throw one thing...

I’ll Take Context for $2000, Alex

I’ll Take Context for $2000, Alex

Most people think the biggest fears in life are of dying or of public speaking. I’ve never been able to equate the two. But maybe that’s because I’ve never been asked to give a speech to an audience of armed snipers. Besides, I’ve pretty well resigned myself to the...

Expert! Expert! Read All About It!

Expert! Expert! Read All About It!

SPAMMING & EXPERTISE Expert! Expert! Read All About It!JoAnna Bennett, O'Brien Communications Group30 August 2019 If you missed the last time I confessed to my TV-less existence, I’ll spill the beans once more. I haven’t watched an adult television show for...

Big Brother is a Bald Dude With a Weird Eye

Big Brother is a Bald Dude With a Weird Eye

Readers of George Orwell’s 1984 typically imagine Big Brother to be a rather ominous looking character — dark, menacing, clearly threatening, though he neither raises a fist nor carries a weapon. (Can someone please remind me, again, why 1984 isn’t required reading?)...

Define Your Riches

Define Your Riches

PREGNANCY, MOTHERHOOD & WORKPLACEDefine Your RichesJoAnna Bennett, O'Brien Communications Group22 August 2019A headline on LinkedIn recently caught my eye: “Is pregnancy an obstacle at work?” The headline glared at me from the right side of my news feed. I’ve...

Timeboxing is the New Discipline

Timeboxing is the New Discipline

Okay. Come on. Admit it: You were on the verge of losing faith in Harvard Business Review (HBR), weren’t you? You just didn’t think, after all the blatantly obvious and trivial inanities it’s published, it could continue to maintain its stride, right?  O, ye of little...

Fear

Fear

STRESS & MINDSETFearJoAnna Bennett, O'Brien Communications Group15 August 2019  While watching the movie, Croods, with my children this past weekend, I couldn’t get a quote from the introduction out of my head. While one of the main characters is describing...

Universal Leave … of Our Senses

Universal Leave … of Our Senses

I’m a guy who believes in the evolution of consciousness. The paper pills in the pocket of Dr. Reefy in Sherwood Anderson’s Winesburg, Ohio, published in 1920, for example, were a literary device created to suggest the lunacy of Dr. Reefy. Just 48 years later,...

My New Philosophy

My New Philosophy

As a result of existential, ontological, teleological, and epistemological phenomena I can no longer ignore, I’m creating a new philosophy. Perhaps it’s more accurate to say I’m founding a new school of philosophical thought and action. It’ll be called, familiarly,...

ACE Study in Business?

ACE Study in Business?

I’ve been reading a book by Dr. Nadine Burke Harris titled The Deepest Well. It’s devoted to understanding the long-term effects of childhood adversity.

When To Do Email … or Something

When To Do Email … or Something

We came across a Harvard Business Review (HBR) article from March 7, 2016, entitled, "Actually, You Should Check Email First Thing in the Morning”. Since we like to check our email first thing in the morning, we were heartened when we read this: My new research-based...

A Fresh Start

A Fresh Start

REFLECTION & FRESH STARTS A Fresh Start JoAnna Bennett, O'Brien Communications Group25 July 2019 Yesterday, I received a new laptop. I’d sent my previous laptop in for some repairs, and the insurance company determined it to be a total loss. The metal hinge had...

Marketing Should Be Simple: Part Quatre

Marketing Should Be Simple: Part Quatre

Please take a look at this infographic. If it disgusts and horrifies you as much as it does me (it should) — and if you’re up for a little perspective — take a look at this, this, and this.  That infographic is disgusting because it shows the extent to which some...

FaceApp Into the Future

FaceApp Into the Future

FaceApp into the FutureJoAnna Bennett, O'Brien Communications Group18 July 2019   Last night, while partaking of my evening scroll through Instagram, I noticed several photos that seemed to place my following in a time machine, fast forwarding to the year 2069....

Yes, We Have No Experience

Yes, We Have No Experience

Oh, no. Here we go again. If there’s a bandwagon anywhere in the vicinity, you can be sure Homer Business Review (HBR) will be jumping on it. And if that bandwagon has anything to with the plugging, promoting, or propagating of bureaucracy, you know HBR will be among...

The First Ten

The First Ten

ACCEPTANCE & BEGINNINGS The First TenJoAnna Bennett, O'Brien Communications Group11 July 2019 The past ten days have been eye-opening for me. During this time, I’ve shared meals with folks I care about, gone on a relaxing vacation, gone zip lining for the first...

What’s In a Name? (Part Two)

What’s In a Name? (Part Two)

This article — "The Case For The Chief (Employee) Experience Officer” — was written by a young man. You can tell it was written by a young man because he believes the way to remedy the stultifying, aliening effects of bureaucracy is to create more...

The Story or the Facts?

The Story or the Facts?

STORIES & INDEPENDENCE  What’s More Important: The Story or the Facts? JoAnna Bennett, O'Brien Communications Group 3 July 2019 Tomorrow is the Fourth of July, otherwise known as Independence Day. It’s the day on which our forefathers declared our independence...

From the Mailbag: Volume Six

From the Mailbag: Volume Six

After our last mailbag, the deluge of correspondence we received filled all 314 floors of our building, from the the cheap linoleum tiles underfoot to the cheap acoustic tiles overhead. Our ability to respond to all those letters was hindered by the Fire Marshall, who...

Commencement

Commencement

GRADUATION & NEW LIFE Commencement  JoAnna Bennett, O'Brien Communications Group 27 June 2019 This past Tuesday evening, I had the pleasure of attending a high school commencement ceremony. More than 500 young adults were beginning a distinctly new chapter of...

I Hate it When I’m Right

I Hate it When I’m Right

As many people know (especially my wife), I hate it when I’m right. Case in point:In 2015, I wrote a post called, “Highways of Algorithmic Morality”. It was about an ostensible study conducted by three sociopathic nitwits from the Toulouse School of Economics in...

Saving Humanity

Saving Humanity

I love thinking about the notion of saving humanity – as if we’re anywhere close to extinction, even though we seem to destroy everything around us and are, collectively, incredibly invasive.

What’s In a Name?

What’s In a Name?

We came across a post the other day — The 25 Most Absurd Job Titles In Tech — that dismayed and disappointed us. (We’ll leave it up to you, dear readers, to inflict that post upon yourselves.) As cynical as we are, we still hold out ever-diminishing quotients of hope...

Fictitious Fables

Fictitious Fables

The definition of a fable is, “a short story, typically with animals as characters, conveying a moral.” And fables are figments of the human imagination.

Incoming!

Incoming!

I recently read a LinkedIn post written by a gentleman named Joel Stevenson. The post was correct, thought-provoking, and sobering for those of us in the marketing profession who don’t want to be painted with particularly pernicious brushes. The brush in Joel’s...

Mistakes

Mistakes

Call it what you want: a mistake, a blunder, a faux pas, a misunderstanding, a slip-up, an oversight, or an error.

The New Prophet of Profit

The New Prophet of Profit

WE INTERRUPT THIS BROADCAST TO BRING YOU A BREAKING NEWS BULLETIN: THE INTERNATIONAL OLYMPICS COMMITTEE (IOC) HAS JUST ANNOUNCED THE HOST COUNTRY FOR THE 2022 WINTER OLYMPICS WILL BE HELL. WE NOW RETURN YOU TO YOUR REGULARLY SCHEDULED PROGRAMMING.“Dude,” I hear you...

Fear

Fear

MEMORIAL DAY & FEAR Fear JoAnna Bennett, O'Brien Communications Group 30 May 2019 Is it Wednesday or Thursday? A three-day weekend can make it difficult to gauge the day of the week; although, in my estimation a third day off basking in sweet sunshine, especially...

Why Isn’t the Obvious Obvious?

Why Isn’t the Obvious Obvious?

I have connections, colleagues, and friends on LinkedIn — people like Leslie Hossner and Nelly Jebran — who are kind, astute, and generous enough to point out the differences, similarities, and relationships between words like accept and except, like than and then....

Educated

Educated

There is a huge difference between going to school and being educated. One definition of education is an enlightening experience.

The Devil and Content Marketing

The Devil and Content Marketing

In much the same fashion as content marketing and inbound marketing (aka marketing automation) are on the way out, SEO is on the way out. But it’s not on the way out because it’s proven its irrelevance, a la inbound marketing/marketing automation. Nope. It’s on the...

Just Do It

Just Do It

It’s pretty easy to pinpoint things that are important to us and keep us ticking. But how about when it comes to company values? Are those as easy to define?

Show Me Where it Hertz

Show Me Where it Hertz

As any of you who saw this know, the question on the lips of all people in their right minds three weeks ago was this: “Who, in God’s name, would hire Accenture to create a website?"Before we examine this abonimably aberrant phenomenon, let’s take a moment to savor...

Good Luck

Good Luck

LUCK & SUCCESS Good Luck JoAnna Bennett, O'Brien Communications Group 9 May 2019 Think about one of your most powerful successes. Was it getting a new, enormous client? Or perhaps buying your first home? Maybe it was rescuing your beloved mutt from the shelter? Or...

A Contaminant On the Negative

A Contaminant On the Negative

As regular readers of my routine ravings know, I’m no fan of bureaucracy. Neither am I a fan of obfuscatory jargon. My education in the liabilities of both was well-earned. Herewith, a story from my days in the belly of the beast.While dutifully serving one of the...

Boys Will Be … Oh, Good Grief

Boys Will Be … Oh, Good Grief

Pardon the interruption. I have a question.The question is prompted by a newspaper article I saw recently. Since the question is likely to be perceived as politically incorrect — or, at the very least, as something like gender-insensitive, rather than pragmatic, which...

Pardon the Innovative Disruption

Pardon the Innovative Disruption

Since many of our clients sell software and services to the insurance industry, it behooves us to pay attention to much of the content published in the industry’s myriad media milieus. This is a practice that yields mixed rewards: On one hand, we come across some...

The Month of April

The Month of April

Now that your taxes have been paid – unless you opted for that extension – we should draw our attention to some of the other reasons April is an important month.

CMO: Neither Salesperson nor Miracle Worker

CMO: Neither Salesperson nor Miracle Worker

Anyone who knows me and is familiar with my unflaggingly sunny disposition knows it’s pretty hard to piss me off. It takes a rare breed of presumptuous dolt and an equally rare combination of inanity and audacity to get my Irish up. But every once in a while ...Ladies...

Bamboozled

Bamboozled

It’s like selling a soup sandwich to a guy who didn’t know what soup was. Was the sales guy really good or did he simply find the ideal target?

Bureaucracy: 1 Creativity: 0

Bureaucracy: 1 Creativity: 0

Stand back, kids. Creativity is about to take it in the shorts ... again.That’s right. Last week, Accenture announced plans to acquire an advertising agency. Here’s all you need to know:Accenture is trying to add the kind of creative muscle not normally associated...