The OCG Blog

The point of our blog isn’t to show you how up to date we are with buzzwords and jargon. It isn’t to instruct you with how-to guides, tips, tricks, and hacks. The point of our blog is to challenge your thinking, to question the status quo, to prompt your imagination, and to help you see your brand differentiation can be a distinction with an engaging difference.

The OCG Blog

The point of our blog isn’t to show you how up to date we are with buzzwords and jargon. It isn’t to instruct you with how-to guides, tips, tricks, and hacks. The point of our blog is to challenge your thinking, to question the status quo, to prompt your imagination, and to help you see your brand differentiation can be a distinction with an engaging difference.

Robo Slop

Harvard Business Review (HBR) is at it again. That's right. It gives me no pleasure to report that its esteemed editors saw fit to run a piece of banal baloney called, "Robo-Advisers Are Coming to Consulting and Corporate Strategy". It resisted all attempts at charity...

Simulated Anesthesia

Simulated Anesthesia I happened to see a posting the other day for a series of training sessions on Simulated Anesthesia. At first, I assumed the sessions were intended to teach the uninitiated and the still-interesting how to conduct corporate meetings, since the...

Gas Neutrality

Gas Neutrality I'm absolutely livid. But before I tell you why, here's the back story: When I came back from Woodstock, I was appalled to realize how much money I'd spent on gas. Nobody made me go. And nobody made me spend the money. But I decided to tinker with the...

Anyone Seen Al Gore?

If you happen to be one of those climate skeptics, you know, the ones who think science is ... well ... science, rather than some ideological consensus or a political popularity contest, this headline ought to jar your preserves: "Bomb cyclone blasts East Coast,...

The Scope Creep

The Scope Creep We found the guy. No. Really. We found the actual Scope Creep. It turns out he's a dude named Delbert Furgulak, one of only 64 residents (as of the 2,000 census) of Unimak Island, the first island in the Aleutian chain that begins at the southern end...

New Year, New Family Member

The New Year will be extra exciting for the Bennett family. This January, we will be welcoming our second child, a son. His due date is January 12th, but we know he could come at any time.

Meltdown Over Hot-Melts

Meltdown Over Hot-Melts Prelude Long ago, in a land far, far away, I worked at an advertising agency. (Since the owner of the agency didn't have a sense of humor and tended to be litigious, I won't name him or the agency here.) One of our clients was a company that...

Always Choose Quality

This year, I want to challenge myself, and you. Let’s try to make the time with family and friends something joyous. Let’s leave all the worry behind.

Blaising Emails

Blaising Email I don't know how many of you noticed, but Common Sense died in October. That's right. Its obituary was published as an article in Fast Company entitled, "4 Ways To Make Your Painfully Long Email Shorter". The obituary alludes to the long life and proven...

Social Media Contests

In today’s social media driven environment, one of the best ways to get publicity is by having your target audiences talk about you on social platforms.

The Big Spin

The Big Spin One of the things I love about getting older (there are many) is that I get to see The Little Wheel turn many times. The Little Wheel is a smaller, less consequential part of The Big Wheel. It spins faster. It gets people excited. It attracts more...

Focus

We will never be successful if we try to be jacks of all trades. Knowing your strengths and focusing your energy on those will always lead to triumph.

Nothing Up My Sleeve

Nothing Up My Sleeve While perusing my Facebook feed, I saw a notice for a local event. The notice was promoting a marketing seminar by, and I quote directly, a former illusionist. If you're anything like me, you haven't even gotten to this third sentence yet because...

What’s Your Message?

In today’s fast-paced, information- and opinion-overloaded society, it is easy to overlook the individuality of our prospects and clients. But we have to if we want to uncover their individual message.

Full Circle

Full Circle That clicking sound you just heard was the latch on the loop closing because we've finally come full circle. The closing of that loop has become so obvious that Adweek ran an article noting its closure during the summer entitled, "Why Brands Should Shift...

Thankful

I hope we can all remember to be thankful for all we have this year – the good and the bad.

Everything is True … Until It’s Not

Everything is True ... Until It's Not I can't tell you how many times a day people walk up to me and ask, "OB, what the hell's wrong with the news?" My stock response is this: "There are two things wrong: (1) In the slanted, hyperbolic tripe it's peddling, the news...

You’re Not Alone

Ever have one of those days where every time you tried to accomplish even one simple task, it took entirely too long? You’re not alone.

How Many Innovators Can Dance On the Head Of a Pin?

How Many Innovators Can Dance On the Head Of a Pin? If you go to Wikipedia and look up the age-old question — how many angels can dance on the head of a pin? — this is part of what you'll find: In modern usage, it ... has been used as a metaphor for wasting time...

Daylight Savings Time

Most of the time the word savings evokes happy thoughts. Saving money, saving time, and saving energy are some that come to mind.

Live and Active Cultures

Live and Active Cultures For as many things as pass through my active but feeble imagination on any given day, it never occurred to me to correlate yogurt with working environments. But then two things happened almost simultaneously: I read the label on a container of...

Black

Black is my favorite color. Every car I have owned is black, both of my dogs are black, and my engagement ring is a black diamond.

We’re Only Human

My wife, Anne, and I went to a local diner for breakfast this past Saturday morning. (The establishment shall remain unnamed lest it become the target of harassment or forced closure by The American Heart Association, The American College of Cardiology, The American...

The Cat Came Back

Adapting and re-formulating your plans is necessary. Being static won’t get you ahead. A new destination may be one you were meant to conquer all along.

The Epidemical Spread of OOPS

One of the things I love the most is believing I'm vigilantly aware of all things language — only to have some word, phrase, abbreviation, or acronym float through my consciousness about which I never had the vaguest inkling. Case in point: FUD. Prior to seeing that...

Life In The Fast Lane

Adapting and re-formulating your plans is necessary. Being static won’t get you ahead. A new destination may be one you were meant to conquer all along.

Some Things Never Change

I saw the photo above on the Web the other day. It opened the floodgates. One day in early 1970, I was at the home of a friend, a neighbor who lived across the street from my childhood home. His name was Paul. He wanted me to hear the new Zenith console stereo his...

Indian Summer

The business world will always ebb and flow, so you have to be flexible, or you will lose the people who matter most: Your clients!

Money Isn’t Everything

Money Isn't Everything One of my favorite quotes, particularly as it pertains to bureaucratic organizations of any stripe, is this: We tend to meet any new situation by reorganizing; and what a wonderful method it can be for creating the illusion of progress while...

Generalizations

People are complex beings made up of different experiences, driven by their brains’ generalizations, and trying to prosper in a sometimes-senseless world.

Be Nice

I can't even tell you how badly I want to be making this up. Harvard Business Review (HBR) published an article called, "The Benefits of Saying Nice Things About Your Colleagues". As I read, I didn't know my jaw was hanging slack. But my panic at noticing the front of...

A Key to Success

No one in the history of humans has ever had the brain capacity to understand everything. It’s a fact. But who should you trust?

Stop the World

Stop the world. That's right. Slam on the brakes. Lock 'em up. Bring the orbital spin to a screeching halt. And let the planet stand in hushed, anticipatory awe. Another generation has arrived. Oh, joy. We haven't yet completed the onslaught of all the re-inventing we...

Is Patience a Virtue?

I have always preferred to think of myself as an empathetic person, but I don’t think I was always as patient as I have become in the last two years.

The Irony Man Competition

The Irony Man Competition My Dad was a Marine. My next-younger brother is Keith. When we were kids, Mom was forever taking us to the doctor for those booster shots every kid was required to get, seemingly every other week. We were never sure exactly what they were...

I Want My Turn

I Want My Turn I saw another one of those really annoying informercials on LinkedIn the other day. This one — "How to Escape the VP of Sales Hamster Wheel" — was particularly irksome because of its pernicious pastiche of presumptuousness and pedantry. Get this: The...

Social Media

We need to set some limits and remind ourselves that it is good to also get out there and have face-to-face meetings with other humans.

The Best Advice I’ve Ever Received

The Best Advice I've Ever Received A friend and professional colleague, Rob Berg, recently brought a LinkedIn post to my attention. He liked it. Because Rob and I are connected on LinkedIn, I saw it. And because the day after the celebration of  Labor Day in the...

Hurricane Harvey

Please take this portion of your day to donate blood, money, or time to victims of Hurricane Harvey. With over 13 million affected, every bit helps.

Driven to Drink

Driven to Drink If I should meet my demise suddenly or unexpectedly, please be assured that I will have died a happy man. I've now — officially, unequivocally, indelibly, and horrifyingly — seen it all. The Hidrate Spark has arrived. (Insert primal scream here.) You...

Think Before You Socialize

There are a few phrases that give me the willies when it comes to client relations, and one of them is “Looks great, now I’ll socialize it!”

Clothes Make the Brand

The clothes we wear can influence how we see ourselves and affect how we perform at our jobs. Apply that to your brand, and you can guess what happens next.

Unicorns, Honest Politicians, and Other Mythical Creatures

I became aware of an article in the Wall Street Journal the other day that grabbed me by the attention and shook me into contemplation. It was called, "Investors Bet on Unicorn for Spinning Classes". Since I was unable to read the complete article from the source...

Write With Personality

We finally seem to be waking up to the fact that our writing skills are going the way of empiricism, common sense, and critical thinking. As a result, there seems to be a spate of how-to missives purporting to impart some magic formula or other, guaranteed to make our...

Let the World Go ‘Round

Whether financial stability, diversity in passion, or the need to touch everything defines your happiness, more power to you. We all tick in different ways.