Endeavorance

The point of our blog isn’t to show you how up to date we are with buzzwords and jargon. It isn’t to instruct you with how-to guides, tips, tricks, and hacks. It isn’t to encourage, endorse, or engage in conformity. The point of our blog is to provoke, to counter popular notions, to question the status quo, to prompt your imagination, and to challenge you to think and achieve more than you might otherwise. Whatever happens, it’s worth the endeavor.

Endeavorance

The point of our blog isn’t to show you how up to date we are with buzzwords and jargon. It isn’t to instruct you with how-to guides, tips, tricks, and hacks. It isn’t to encourage, endorse, or engage in conformity. The point of our blog is to provoke, to counter popular notions, to question the status quo, to prompt your imagination, and to challenge you to think and achieve more than you might otherwise. Whatever happens, it’s worth the endeavor.

Embody Your Peace

Embody Your Peace

PEACE & MINDSET Embody Your PeaceJoAnna Bennett, O'Brien Communications Group17 September 2020 We’re nine months into a world-wide pandemic. We’re four months into social unrest in the United States. In such turbulent times, it may be difficult to imagine how...

Where’s the Beef?

Where’s the Beef?

Between the deaths of criminals resisting arrest being called murder — and burning, looting, and killing being called peaceful protests (to say nothing of the myriad malefactions of this election season) — we seem to have had a dearth of real news in this long Summer...

Transitions

Transitions

SUMMER & AUTUMN   Transitions JoAnna Bennett, O'Brien Communications Group10 September 2020 The first summer in my new house was perfectly picturesque. With a little care and a lot of love, we were able to grow a sunflower forest. We also nurtured coral...

Innovoxing

Innovoxing

There are times at which I can be so dimwitted that it frightens me. As all of my friends, family members, co-workers, and professional colleagues can attest, I’ve always been an advocate of thinking outside the box. Most days, even without a hangover, I’m completely...

Let’s Do This!

Let’s Do This!

IMPERMENANCE & KINDERGARTEN Let's Do This! JoAnna Bennett, O'Brien Communications Group3 September 2020 This week marked my daughter’s first day of Kindergarten at her big-girl school. It looked much different from what I’d imagined. And it was likely the most...

My Shangri-La

My Shangri-La

PEACE & PARADISE My Shangri-LaJoAnna Bennett, O'Brien Communications Group27 August 2020 In the 1933 novel, Lost Horizon by James Hilton, Hugh Conway finds inner peace, love, and a sense of purpose in Shangri-La. After having that experience, he decides to leave....

Just When You Thought it Was Safe …

Just When You Thought it Was Safe …

As if we didn't have enough to worry about with COVID-19, now, according to the American Psychiatric Association (APA), there's a new disorder to be concerned about. We can expect it to be added to the Diagnostic and Statistical Manual of Mental Disorders, Sixth...

You Can’t Catch All Flies With Honey …

You Can’t Catch All Flies With Honey …

SWEETNESS & VITRIOL You Can’t Catch All Flies With Honey … JoAnna Bennett, O'Brien Communications Group20 August 2020 There is an old adage that says, “You can catch more flies with honey than with vinegar.” This statement implies you’ll get more from a person by...

Are You Positive?

Are You Positive?

In doing some research for one of our clients, JoAnna came across an entity called, Positive Physicians Insurance Company. That prompted her to ask me if there's a Negative Physicians Insurance Company. It's a fair question. And I imagine there must be. It seems to me...

Backyard Beauty

Backyard Beauty

CLOUDS & SKYBackyard BeautyJoAnna Bennett, O'Brien Communications Group13 August 2020 The Beginning We’ve eaten breakfast. I’ve fed the dogs. The chickens are out. And I’ve got enough cold brew in my system to effectively navigate the day. One glance at the clock...

The Perfect Breakfast

The Perfect Breakfast

Since yesterday was Sunday, since Anne and I had no immediate plans for the day, and since Sunday breakfast is a thing, I decided to surprise Anne and make the perfect breakfast for two. I began by slicing scallions, mushrooms, and some Trivial Prosciutto (that’s the...

Sunflowers in the Storm

Sunflowers in the Storm

SUNFLOWERS & A HURRICANE Sunflowers in the StormJoAnna Bennett, O'Brien Communications Group6 August 2020 I have about 25 sunflower stalks lining the side of my driveway. They’ve bloomed more than 40 beautiful flowers, but that number grows each day. They’re a...

Procrastination

Procrastination

While idly perusing Fast Company online, I came across an article. Before I get to that, however, I'd like to make a few things clear: I came across the article on a Saturday, so I wasn't procrastinating. Okay, I might have been procrastinating. But my procrastination...

The Education of Self

The Education of Self

SELF-RELIANCE & SELF-REFLECTION The Education of Self JoAnna Bennett, O'Brien Communications Group30 July 2020 We are almost in our fifth consecutive month of the pandemic. The changes it has brought to our individual lives vary greatly but are likely part of our...

Bee Yourself

Bee Yourself

BEES & LEGACYBee YourselfJoAnna Bennett, O'Brien Communications Group23 July 2020Mary Ash Kay, an American businesswoman and the founder of Mary Kay Cosmetics, Inc. was known to say, “Aerodynamically, the bumble bee shouldn't be able to fly, but the bumble bee...

Breathe Deep

Breathe Deep

The esteemed philosopher and philanthropist, W.C. Fields, once said: "There comes a time in every man's life when he must take the bull by the horns and throw it." And so it is that fast-food giant, Burger King, and its parent, Restaurant Brands International (RBI),...

The Rainbow of Life

The Rainbow of Life

RAINBOWS & RAIN The Rainbow of LifeJoAnna Bennett, O'Brien Communications Group16 July 2020 I see skies of blue, clouds of white The brightness of day, the dark, say goodnight And I think to myself Oh, what a wonderful world The colors of the rainbow so pretty in...

The COVID-19 Pandemic and Business Development

The COVID-19 Pandemic and Business Development

BUSINESS DEVELOPMENT & A PANDEMIC The COVID-19 Pandemic and Business DevelopmentJoAnna Bennett, O'Brien Communications Group9 July 2020 One of the last debilitating pandemics in the United States occurred 102 years ago – The Pandemic Influenza of 1918. I’m sure...

The Tale of the Broken Dryer

The Tale of the Broken Dryer

EDUCATION, ACCEPTANCE, & GRIT The Tale of the Broken DryerJoAnna Bennett, O'Brien Communications Group2 July 2020 I’ve learned throughout my colorful life that you can resolve any problem with education, acceptance, and grit. Be it a compromised server, a toxic...

Peaceful Power

Peaceful Power

HACKERS & POWER Peaceful PowerJoAnna Bennett, O'Brien Communications Group25 June 2020 When I contemplate the word and the concept of peace, I think about humanity. I think about singing Kumbaya by a fire while holding hands with people I love and people I’ve...

The Better Mousetrap

The Better Mousetrap

I don’t know if there’s necessarily been an uptick in celiac disease. But since the onset of COVID-19, there’s been a markedly discernible increase in bellyaching. Contrary to the intentions of the Founding Fathers of these here United States, we want to be completely...

Welcome to the Ride of Your Life

Welcome to the Ride of Your Life

WAITING & RIDING Welcome to the Ride of Your Life JoAnna Bennett, O'Brien Communications Group18 June 2020 Life is often described as a roller coaster. It’s full of ups and downs as well as twists and turns. Sometimes you’re slowly creeping up a hill, and other...

Chaotic but Cathartic

Chaotic but Cathartic

SELF-PRESERVATION & SURRENDER Chaotic but Cathartic JoAnna Bennett, O'Brien Communications Group11 June 2020 When the pandemic started, I was a nervous wreck. I couldn’t see my behaviors for what they were in that moment. But in hindsight, I’m able to reflect. I...

Control vs. Compassion

Control vs. Compassion

POWER, CONTROL, EMPATHY, & COMPASSION Control vs. Compassion JoAnna Bennett, O'Brien Communications Group4 June 2020 I feel drained. I feel deflated. I feel like I’m not in control of my world. I know I’m not in control of anything except myself. I want to inject...

Seasons of Reckoning

Seasons of Reckoning

In the midst of (1) the global coronavirus pandemic, (2) a black man was killed in Minneapolis by a white police officer, who now stands charged with murder for taking that man's life. Evidently, those two things weren't enough to satisfy our appetite for chaos. In an...

Don’t Take the Bait

Don’t Take the Bait

MARKETING & MINDFULNESS Don't Take the BaitJoAnna Bennett, O'Brien Communications Group28 May 2020  I should be sleeping. Instead, I’m scrolling through my Instagram feed. My favorite part of Instagram is following mental-health accounts, abuse-recovery accounts,...

We Become What We Count

We Become What We Count

On June 13, 1995, Bennett R. Cohen and Jerry Greenfield, founders of Ben & Jerry’s Ice Cream, launched a contest called, "Yo! I'm Your C.E.O." Ben Cohen had decided to relinquish his role as CEO of the company, which was then 17 years old. Part genuine effort,...

It’s Just A Story

It’s Just A Story

A STORY & A BIAS It's Just A StoryJoAnna Bennett, O'Brien Communications Group21 May 2020 It was a warm and sunny day in May, the temperature was 72 degrees. It’s not a common occurrence in the northeastern United States. In my 40 years of existing on this planet,...

Magnetic Attraction

Magnetic Attraction

The combination of ignorance, gullibility, imagination, and fantasy is a truly beautiful thing. Before I go any farther than that first sentence, please allow me to explain something: There's a distinction with a high degree of clearly discernible difference between...

You Get What You Give

You Get What You Give

SUN & SELFYou Get What You GiveJoAnna Bennett, O'Brien Communications Group14 May 2020We have several client companies that develop software for the insurance industry. From time to time, they mention dissatisfied customers. In most instances, those customers are...

Digital Transformation: Part Deux

Digital Transformation: Part Deux

That hush you hear is the vacuum in which all the palaver about digital transformation used to be. In April of 2018, I wrote the first installment in what's turned out to be this two-part series. In it, I expressed my wonder at the phrase — digital transformation — my...

The First Day

The First Day

NORMALCY & NEW BEGINNINGS The First Day JoAnna Bennett, O'Brien Communications Group7 May 2020 At the beginning, I liked to think it would end at some point. Knowing there is a light at the end of the tunnel makes the process easier. But the longer it goes on, the...

A Beautiful Thing

A Beautiful Thing

Last Thursday morning, I had to don the obligatory N95 mask and nitrile gloves and head out to a local diagnostic lab for some routine bloodwork. Considering the fact that the list of tests to be performed on said blood was longer than I am tall, I have to imagine the...

I Understand … Do You?

I Understand … Do You?

UNDERSTANDING & HUMANITYI Understand ... Do You?JoAnna Bennett, O'Brien Communications Group30 April 2020 un·der·stand /ˌəndərˈstand/   1. perceive the intended meaning of 2. interpret or view (something) in a particular way. The definition of understanding...

Coronapathy

Coronapathy

I don’t know if there’s yet a definition of or a clinical diagnosis for the derangement caused by coronavirus and its associated emotional and psychological manifestations. And I don’t know if any such diagnosis yet appears in the Diagnostic and Statistical Manual of...

The Other Side

The Other Side

HALLUCINOGENS & QUARANTINE The Other SideJoAnna Bennett, O'Brien Communications Group23 April 2020 Jim Morrison, lead vocalist for The Doors took psychedelic drugs. Some of the songs he wrote were about his hallucinogenic experiences. One of his songs, Break on...

It’s (Virtual) Trade Show Season

It’s (Virtual) Trade Show Season

What a difference a pandemic makes. It’s that time of year in which companies in all industries would be gearing up for trade show season. But this year’s festivities have been rudely interrupted by COVID-19, which means many shows are being cancelled or postponed....

A Springtime Rumination

A Springtime Rumination

SPRING & REBIRTHA Springtime RuminationJoAnna Bennett, O'Brien Communications Group16 April 2020A 60-degree day in early Spring can feel like summertime when the sun isn’t hiding behind the clouds. As a burst of serotonin flushes through my brain, my body quickly...

Harvard Busybody Review

Harvard Busybody Review

Does anything lend itself to satire any better than Harvard Business Review (HBR)? I don't think so, either. It's almost as if the editors are trying to let us know HBR has become a parody of itself without coming out and telling us HBR has become a parody of itself....

Darkness Brings New Life

Darkness Brings New Life

DARKNESS & NEW LIFE Darkness Brings New LifeJoAnna Bennett, O'Brien Communications Group9 April 2020   The sunshine was peeking through the curtains as I opened my eyes. I’m in my warm, cozy bed with my son curled up in my left armpit and my daughter curled...

Mind, Blown

Mind, Blown

It's the end of the world as we know it. No. I don't mean the coronavirus. More of us will survive that than not. No. I don't mean the economic nightmare caused by the coronavirus. While it will take time to recover, recover we will, along with many much-needed...

I Choose Free

I Choose Free

FIERCE & FREE I Choose FreeJoAnna Bennett, O'Brien Communications Group2 April 2020 Last week, I wrote an essay that was published by BizCatalyst360 entitled, Live Free or Die, which is my take on the current coronavirus situation, our history as a nation, and...

Coronaspeak

Coronaspeak

Because I value my cogntive capacities so highly — and because I recoil in morbid fear at the prospect of my brain being turned to oatmeal — I avoid local and network newscasts with the same fervent determination with which I avoid drinking myself into a coma while...

Two Tips from a Tenured Telecommuter

Two Tips from a Tenured Telecommuter

TELECOMMUTING & YOU Two Tips from a Tenured Telecommuter JoAnna Bennett, O'Brien Communications Group26 March 2020 After taking an Enneagram Personality test, I’ve uncovered something I’ve known for years: I’m a Peacemaker. “No [personality] type is more devoted...

Virtual Attention Spans

Virtual Attention Spans

At some point before the coronavirus kicked in, two dudes submitted an article to Harvard Business Review (HBR) called, "How to Get People to Actually Participate in Virtual Meetings". Because the editors at HBR have been practicing cognitive distancing since long...

Golden Rule Partners

Golden Rule Partners

GOLDEN RULE & MORALITYGolden Rule PartnersJoAnna Bennett, O'Brien Communications Group19 March 2020 The Golden Rule: Do unto others and you as you would have them do unto you. But what if they don’t like it the way you do? Since we’re brand managers, we have...

The Happy Procrastinator

The Happy Procrastinator

As an accomplished practitioner of Advanced Procrastination, I take exception to a recent article published by BBC Worklife. The offending missive is entitled, "Why procrastination is about managing emotions, not time." Here's the point at which its author and I part...

Be Decent … It’s Contagious

Be Decent … It’s Contagious

DECENCY & UNDERSTANDING Be Decent … It’s Contagious JoAnna Bennett, O'Brien Communications Group12 March 2020 Hate begets hate; violence begets violence; toughness begets a greater toughness. We must meet the forces of hate with the power of love ... Our aim must...