The Era of the Era Era

The Era of the Era Era

In a post I wrote recently, a publication I cited mentioned the loyalty era. That got me thinking about how, when, and why we decided everything now has to be referred to as an era. It also made me wonder (1) what might have to transpire and (2) how much time might...
Can We Talk About Lean Marketing?

Can We Talk About Lean Marketing?

After publishing last week’s post on Agile Marketing, I read something about Lean Marketing. Since I do my level best to keep pace with the latest gimcrackery (or quackery, if you prefer), I quickly leapt out onto the Web Searchosphere to see what all the buzz...
Can We Talk About Agile Marketing?

Can We Talk About Agile Marketing?

A company called Workfront was good enough to publish an informercial, disguised as a blog post, from another company. The other company is called MarketerGizmo, and its URL directs to yet another company. That third company is called IdealPath. And if you think...
Three Ways to Know You’re Sucking Wind

Three Ways to Know You’re Sucking Wind

In today’s episode of B2B Business Challenges, we’re going to talk about ways in which you can recognize if you or your organization is sucking wind. Specifically, we’re going to cover the Big Three: Falling for Clickbait Falling for Buzzwords...
Leaf-Peepers and Other Public Nuisances

Leaf-Peepers and Other Public Nuisances

One of the hazards of living in Southern New England is having to contend with the annual onslaught of northbound leaf-peepers. Depending on the weather — I’m sorry, climate change — somewhere between Columbus Day — I’m sorry, Indigenous People’s Day...