The Devil and Content Marketing

The Devil and Content Marketing

In much the same fashion as content marketing and inbound marketing (aka marketing automation) are on the way out, SEO is on the way out. But it’s not on the way out because it’s proven its irrelevance, a la inbound marketing/marketing automation. Nope. It’s on the...
Show Me Where it Hertz

Show Me Where it Hertz

As any of you who saw this know, the question on the lips of all people in their right minds three weeks ago was this: “Who, in God’s name, would hire Accenture to create a website?”Before we examine this abonimably aberrant phenomenon, let’s take a moment to...
A Contaminant On the Negative

A Contaminant On the Negative

As regular readers of my routine ravings know, I’m no fan of bureaucracy. Neither am I a fan of obfuscatory jargon. My education in the liabilities of both was well-earned. Herewith, a story from my days in the belly of the beast.While dutifully serving one of the...
Boys Will Be … Oh, Good Grief

Boys Will Be … Oh, Good Grief

Pardon the interruption. I have a question.The question is prompted by a newspaper article I saw recently. Since the question is likely to be perceived as politically incorrect — or, at the very least, as something like gender-insensitive, rather than pragmatic, which...
Pardon the Innovative Disruption

Pardon the Innovative Disruption

Since many of our clients sell software and services to the insurance industry, it behooves us to pay attention to much of the content published in the industry’s myriad media milieus. This is a practice that yields mixed rewards: On one hand, we come across some...