Ponzi Dreams

Ponzi Dreams

For reasons best left to the imagination, Investigation Discovery still offers programming about Bernie Madoff. Bernie will be 221 years old when he gets out of jail. That seems a tad unfair, since Charles Ponzi, the originator of the scheme Bernie perfected, only...
Technically Speaking

Technically Speaking

Here are Immutable Communication Rules 1 through 3: We are not the target audience. We are not the target audience. We are not the target audience. Here are Immutable Communication Rules 4 through 6: If technical people could communicate with non-technical people, God...
The Magic Formula

The Magic Formula

We’ve been hearing about the trite notion of personal brand for longer than I thought. In fact, I recently found a column from 2011. It said this, part: Your personal value proposition (PVP) is at the heart of your career strategy. It’s the foundation for...
Gypped Again

Gypped Again

Okay. Lemme see if I got this straight: You made a special trip in here to see me. You expected me to be happy about that. I’m supposed to lavish all kinds of affection on you. And you brought no treats? Are you kidding?
Click Your Heels

Click Your Heels

Inbound marketing is a dangerous concept. There. I’ve said it. Combining pie in the sky, fantasy, delusion, and something like reckless lunacy, it panders to the misbegotten fantasies of every organization that thinks SEO and social media are latter-day...
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