Sales and marketing go hand in hand. Being on the marketing side of this equation, I have met members of many sales forces. For some of them, it’s difficult to take a step back and simplify their messages.
This past October was a phenomenon known as an “Indian Summer”. Five months later, and we are experiencing another climatic episode. I’m going to call it an “Indian Winter”. We have officially begun spring and are experiencing a snow storm – the second one this month.