What’s Your Purpose?

What’s Your Purpose?

When it comes to establishing your brand’s voice and overall personality, it may seem like an unnerving task. Are you supposed to be serious or friendly?

Correctness in the GSoT

Correctness in the GSoT

Will March go out like a lamb, or a white bear? I’m going to fight the urge to seek the answer to that question. And in the GSoT, does it matter?

Great Things

Great Things

RESPONSIBILITY & ACCOUNTABILITY Great Things JoAnna Bennett, O’Brien Communications Group 7 February 2019 Patricia Jones thought of herself as a good person. She had grown up on the Upper East Side, attended Marymount School of New York, and for as long as...