When it comes to establishing your brand’s voice and overall personality, it may seem like an unnerving task. Are you supposed to be serious or friendly?
Will March go out like a lamb, or a white bear? I’m going to fight the urge to seek the answer to that question. And in the GSoT, does it matter?
Bottom line: Before you tell your story, uncover your values. And before you accept someone else’s story, uncover theirs.
Aside from being tied for the world’s second favorite color, red is most well-known for being the extremist in the group of primary colors.