Can We Talk About Agile Marketing?

Can We Talk About Agile Marketing?

A company called Workfront was good enough to publish an informercial, disguised as a blog post, from another company. The other company is called MarketerGizmo, and its URL directs to yet another company. That third company is called IdealPath. And if you think...
The Exclamation Point!

The Exclamation Point!

Especially in business communication, here’s a rule of thumb: Don’t let punctuation define you or your brand. Use an exclamation point if you want!

Three Ways to Know You’re Sucking Wind

Three Ways to Know You’re Sucking Wind

In today’s episode of B2B Business Challenges, we’re going to talk about ways in which you can recognize if you or your organization is sucking wind. Specifically, we’re going to cover the Big Three: Falling for Clickbait Falling for Buzzwords...
Living My Best Mid-Life

Living My Best Mid-Life

This past Monday, the Ides of October, I made it around the sun for the thirty-fourth time. I’ve always thought I’d be worried or bothered by the aging process, but it’s had the opposite effect on me.

Leaf-Peepers and Other Public Nuisances

Leaf-Peepers and Other Public Nuisances

One of the hazards of living in Southern New England is having to contend with the annual onslaught of northbound leaf-peepers. Depending on the weather — I’m sorry, climate change — somewhere between Columbus Day — I’m sorry, Indigenous People’s Day...
WordPress Image Lightbox Plugin