Don’t Take the Bait

Don’t Take the Bait

MARKETING & MINDFULNESS Don’t Take the Bait JoAnna Bennett, O’Brien Communications Group 28 May 2020  I should be sleeping. Instead, I’m scrolling through my Instagram feed. My favorite part of Instagram is following mental-health accounts,...
We Become What We Count

We Become What We Count

On June 13, 1995, Bennett R. Cohen and Jerry Greenfield, founders of Ben & Jerry’s Ice Cream, launched a contest called, “Yo! I’m Your C.E.O.” Ben Cohen had decided to relinquish his role as CEO of the company, which was then 17 years old. Part...
It’s Just A Story

It’s Just A Story

A STORY & A BIAS It’s Just A Story JoAnna Bennett, O’Brien Communications Group 21 May 2020 It was a warm and sunny day in May, the temperature was 72 degrees. It’s not a common occurrence in the northeastern United States. In my 40 years of existing...
Magnetic Attraction

Magnetic Attraction

The combination of ignorance, gullibility, imagination, and fantasy is a truly beautiful thing. Before I go any farther than that first sentence, please allow me to explain something: There’s a distinction with a high degree of clearly discernible difference...
You Get What You Give

You Get What You Give

SUN & SELF You Get What You Give JoAnna Bennett, O’Brien Communications Group 14 May 2020 We have several client companies that develop software for the insurance industry. From time to time, they mention dissatisfied customers. In most instances, those...