It’s Not Easy Being Green

It’s Not Easy Being Green

Salem would like you to know he’s not exactly green, but he swears he’s recyclable. Our theory, however, is that he stows away in the reusable shopping bag because he likes to go to the store and cruise the cat-food aisle.
Don’t Ask Kwai

Don’t Ask Kwai

I once had a conversation with the founder and CEO of a software company, an affable and unassuming gentleman. He’d inadvertently walked into a marketing meeting I was conducting with his senior leadership team. The conversation transpired like this, verbatim....
A Matter of a Letter

A Matter of a Letter

At any time, in any medium, we can find any number of articles, reports, opinion pieces, and more decrying a lack of leadership in everything from politics to industry. Au contraire. We don’t suffer from a lack of leadership: We suffer from an inability or an...
Fender Guitars: An Iconic Brand

Fender Guitars: An Iconic Brand

Few brands retain their iconic status through takeovers by public companies, buybacks by employees, ownership by investment capitalists, debt, disillusionment, and dilution-unto-absurdity of its product portfolio. But Fender Musical Instruments has survived all that...
No Illusions

No Illusions

When our clients tell us about their products or services, we invariably ask two questions: (1) Is there a market for it? (2) If we hand you a check right now, can we buy it? The latter is to prevent putting carts before horses. The former is to prevent the...
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