The Beginning of this School Year

The Beginning of this School Year

Welcome to the last week of August! The new school year is upon us! Social Media is officially abuzz with photographs of children we’ll never meet donning smiles faker than the ones in those family couch pictures taken at Christmas.

An Ode to Ephemera

An Ode to Ephemera

I begin this post with two statements, the cause-and-effect relationship between which I’ll leave to you, dear reader: I vociferously believe1984 should be required reading. I live in a constant state of low-level anxiety. I don’t know that my nagging...
Marketing Should Be Simple: Part Trois

Marketing Should Be Simple: Part Trois

At risk of sounding demanding or presumptuous, we’d like an A for effort. Here’s why: We took shots at pointing out that — and how — marketing should be simple here and here. To no avail. But since we consider quit to be a four-letter word, we’re...
It Goes On

It Goes On

It’s mid-August – that special time of year when you can’t decide if the summer has gone by really fast or if you’re still enjoying it.