In this era of consumer connectedness, endless reviews, and product ratings, it’s been said that a brand is only as good as its last product. Is that right?
The focus on communication is simple when it comes to marketing; but communication with clients, vendors and contractors is also another huge part of the behind-the-scenes work.
The colors you choose are important, both for your logo and for your extended materials. But how do you determine WHICH colors to choose?