True Colors
In this era of consumer connectedness, endless reviews, and product ratings, it’s been said that a brand is only as good as its last product. Is that right?
The Death of Branding Focus
I haven’t done much stonework in my life. But inexperience doesn’t much daunt me. Neither does taking the initiative. So, having heard that branding was on the way out, I decided to fire preemptively and cut a tombstone for it. While I wasn’t happy...
Communication is Key
The focus on communication is simple when it comes to marketing; but communication with clients, vendors and contractors is also another huge part of the behind-the-scenes work.
Colors in Branding: Does it Matter?
The colors you choose are important, both for your logo and for your extended materials. But how do you determine WHICH colors to choose?
