True Colors

True Colors

In this era of consumer connectedness, endless reviews, and product ratings, it’s been said that a brand is only as good as its last product. Is that right?

The Death of Branding Focus

The Death of Branding Focus

I haven’t done much stonework in my life. But inexperience doesn’t much daunt me. Neither does taking the initiative. So, having heard that branding was on the way out, I decided to fire preemptively and cut a tombstone for it. While I wasn’t happy...
Communication is Key

Communication is Key

The focus on communication is simple when it comes to marketing; but communication with clients, vendors and contractors is also another huge part of the behind-the-scenes work.

Try Thinking (Like a Person)

Try Thinking (Like a Person)

I’m one of those rare people who doesn’t mind going to the dentist. I don’t mind going to my dentist for two reasons: First, she’s very good at what she does. Second, the combination of her pleasantness and the reading material in her waiting...
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