Brand Management and Marketing Communication

We analyze your business, evaluate your brand and its differentiators, validate your value propositions, develop the most effective positioning strategy, create efficient communications tactics, and fully manage their execution.

Strategy

We assess brands, identify competitors, determine target audience(s), catalog objectives, create plans for achieving those objectives, create programs and campaigns to tactically execute those plans, and provide the metrics for determining success and the means by which to measure it.

Here’s how we treat strategy.

Tactics

Even the greatest strategy means nothing without tactical follow-through. That’s why we create everything from websites to to email campaigns, from blogs to web and print ads, from feature articles to social media programs. We keep our clients on the right track, and we make sure they keep moving.

Here’s how we determine tactics.

Our Clients

We’ve represented and continue to represent some of the most recognizable brands in insurance software and services. Acting as their de facto marketing departments, to date, we’ve positioned six of those brands effectively enough that they were acquired by other brands.

As with any relationship, the success of our relationship with the OCG team is attributable to the fact that we took the time to know and trust each other going in. After that, the success took care of itself.

Chris Haines

CEO, Marias Technology

OCG helped us work through our brand strategically — from its identity and personality to its corporate mark and its graphic language. After establishing those underpinnings, they helped us position the brand and extend its communication tactically and effectively to multiple media.

Justin Silver

Co-Founder, Yodil, Inc

O’Brien Communications Group helped us achieve every one of our strategic and tactical objectives. And they did it all in just nine months. Thanks to their efforts, traffic has gone up on all our websites, and our new-business opportunities have increased.

Vivek Sethia

Co-Founder & CEO, Beyontec USA

Latest Blog Posts

Read the OCG team’s most recent thoughts, ideas, and musings. For older posts, visit our full blog page.

Ya Gotta Hope

Ya Gotta Hope

While reading the news feed on my iPhone in the gym the other night, even as I cranked my heart rate up to 340 on a Matrix elliptical machine, I came across a headline that damn-near blew me off the machine: “This 74-year-old woman just gave birth to twins.” The piece...

Are We Almost There?

Are We Almost There?

Sometimes, the most idle reading yields the most alarming discoveries. Case in point: Since I like to stay current with what’s up Down Under, I was perusing the online edition of The Sydney Morning Herald (the abbreviation of which is SMH for all you fans of irony),...

I’ll Take Context for $2000, Alex

I’ll Take Context for $2000, Alex

Most people think the biggest fears in life are of dying or of public speaking. I’ve never been able to equate the two. But maybe that’s because I’ve never been asked to give a speech to an audience of armed snipers. Besides, I’ve pretty well resigned myself to the...

This Month’s Thought Leadership Comic

In the three years since we introduced Thought Leadership, it’s consistently been the most viewed page on our website. It’s sparked discussions on LinkedIn, on Twitter, and on our blog. And it’s helped break the ice with some otherwise serious prospects.

Thought Leadership - O'Brien Communications Group

To read more, visit our Thought Leadership page and scroll down to the archive.