Brand Management and Marketing Communication
We analyze your business,
We assess brands, identify competitors, determine target audience(s), catalog objectives, create plans for achieving those objectives, create programs and campaigns to tactically execute those plans, and provide the metrics for determining success and the means by which to measure it.
Even the greatest strategy means nothing without tactical follow-through. That’s why we create everything from websites to to email campaigns, from blogs to web and print ads, from feature articles to social media programs. We keep our clients on the right track, and we make sure they keep moving.
We’ve represented and continue to represent some of the most recognizable brands in insurance software and services. Acting as their de facto marketing departments, to date, we’ve positioned six of those brands effectively enough that they were acquired by other brands.
As with any relationship, the success of our relationship with the OCG team is attributable to the fact that we took the time to know and trust each other going in. After that, the success took care of itself.Chris Haines
OCG helped us work through our brand strategically — from its identity and personality to its corporate mark and its graphic language. After establishing those underpinnings, they helped us position the brand and extend its communication tactically and effectively to multiple media.Justin Silver
O’Brien Communications Group helped us achieve every one of our strategic and tactical objectives. And they did it all in just nine months. Thanks to their efforts, traffic has gone up on all our websites, and our new-business opportunities have increased.Vivek Sethia
Epidemic Surrogacy I grew up, quite happily, with one Mom, one Dad, and the naïve conviction that I was all set. Apparently, not so much. In fact, there seems to be a sociopolitical trend toward what retired Northwestern University professor, Joseph Epstein, labeled...
TOM, DICK, and HARRY Starting in the 1950s — the decade in which the discipline of strategic management was created as an alternative to happenstance, random occurrence, chaos, favoritism, nepotism, and blind luck — strategic management begat the operating model which...
Can Pit Bulls Be Trusted? The dog in the photo above is Eddie. I know that because he's mine. He can be trusted. I know that, too, because he's mine. In fact, he can be trusted so completely, the cat in the photo trusts him. The cat's name is Sammy. I know that...
This Month’s Thought Leadership Comic
In the three years since we introduced Thought Leadership, it’s consistently been the most viewed page on our website. It’s sparked discussions on LinkedIn, on Twitter, and on our blog. And it’s helped break the ice with some otherwise serious prospects.