Brand Management and Marketing Communication
We analyze your business,
Here’s a brief introduction to what we do and how well we do it.
Strategy
We assess brands, identify competitors, determine target audience(s), catalog objectives, create plans for achieving those objectives, create programs and campaigns to tactically execute those plans, and provide the metrics for determining success and the means by which to measure it.
Tactics
Even the greatest strategy means nothing without tactical follow-through. That’s why we create everything from websites to to email campaigns, from blogs to web and print ads, from feature articles to social media programs. We keep our clients on the right track, and we make sure they keep moving.
Our Clients
We’ve represented and continue to represent some of the most recognizable brands in insurance software and services. Acting as their de facto marketing departments, to date, we’ve positioned nine of those brands effectively enough that they were acquired by other brands.
As with any relationship, the success of our relationship with the OCG team is attributable to the fact that we took the time to know and trust each other going in. After that, the success took care of itself.
O’Brien Communications Group has been a constant source of inspiration over our six-year relationship. I know that I can rely on Mark & JoAnna to help us with our communication strategy and content development. Even with minimal input, they continue to amaze me with their fresh ideas and solid writing.
We refined the graphic presentation of our brand before we hired OCG. But we weren’t sure how to effectively position and promote it. They started with a strategic Discovery Session, then created tactical activities to raise brand awareness and to help grow our business. They now function as our marketing department. We remain grateful we chose to engage them.
Latest Blog Posts
Read the OCG team’s most recent thoughts, ideas, and musings. For older posts, visit our full blog page.
Azadi. Daad. Rasti.
LIBERTY, JUSTICE & TRUTHAzadi. Daad. Rasti.JoAnna Bennett, O'Brien Communications GroupSeptember 28, 2023I was recently captivated by a story on Instagram written by Brandon Stanton about Iranian politician Parviz Zafari. I must admit to being rather ignorant on...
Ideas to Movement
JUNG & MOVEMENTSIdeas to MovementsJoAnna Bennett, O'Brien Communications GroupSeptember 21, 2023While I can’t admit to doing it regularly, I will admit to being intrigued by books written in the distant past. While it seems we have advanced much as a society,...
Trust Me
ALGORITHMS & TRUSTTrust MeJoAnna Bennett, O'Brien Communications GroupSeptember 14, 2023This past weekend, the kiddos and I headed to our favorite place: the library! Lately, I’ve been extremely interested in graphic novels. So I decided to check out Liana Finck’s...
This Month’s Thought Leadership Comic
In the three years since we introduced Thought Leadership, it’s consistently been the most viewed page on our website. It’s sparked discussions on LinkedIn, on Twitter, and on our blog. And it’s helped break the ice with some otherwise serious prospects.
To read more, visit our Thought Leadership page and scroll down to the archive.
The Anxious Voyage with Mark O’Brien
Since OCG’s founder is an Irish storyteller, it makes sense that he’d want to have a radio show to share stories. We just don’t know what the hell took him so long.