13 YEARS

Business-to-business brand management and marketing for insurance software and services, manufacturing, consulting, and other industries. ClientsServices

13 YEARS

Business-to-business brand management and marketing for insurance software and services, manufacturing, consulting, and other industries.

Clients: Past and Present

We’ve represented and continue to represent some of the most recognizable brands in insurance software and services. Acting as their de facto marketing departments, to date, we’ve positioned six of those brands effectively enough that they were acquired by other brands.

Services: Strategy

We assess their brands, identify competitors, determine target audience(s), catalog objectives, create plans for achieving those objectives, create programs and campaigns to tactically execute those plans, and provide the metrics for determining success and the means by which to measure it.

Services: Tactics

Even the greatest strategy means nothing without tactical follow-through. That’s why we create everything from websites to to email campaigns, from blogs to web and print ads, from feature articles to social media programs. We keep our clients on the right track, and we make sure they keep moving.

Services: Strategy

We assess their brands, identify competitors, determine target audience(s), catalog objectives, create plans for achieving those objectives, create programs and campaigns to tactically execute those plans, and provide the metrics for determining success and the means by which to measure it.

Services: Tactics

Even the greatest strategy means nothing without tactical follow-through. That’s why we create everything from websites to to email campaigns, from blogs to web and print ads, from feature articles to social media programs. We keep our clients on the right track, and we make sure they keep moving.

The OCG Method

We get marketing right the first time.

We analyze your business, evaluate your brand and its differentiators, validate your value propositions, develop the most effective positioning strategy, create efficient communications tactics, and fully manage their execution.

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Discovery

We begin every relationship with an in-depth discovery process. We meet with our clients’ senior management, interview key members of their teams, dig deeply enough to discover everything from their objectives to their value propositions, from their challenges to their brand personalities. Then we really go to work.

Creative Presentation

We use the findings of our discovery to create a presentation that contains our strategic recommendations, our promotional suggestions, and the directions we recommend for messaging and positioning. Then we share the corresponding visual revelations and extend them to tactical elements such the graphic identity, the stationery package, the website, slide decks, and more.

Initial Implementation

After the creative presentation is approved, we prioritize the tactical elements of the marketing program and begin to implement them. This includes the building of the website; the creation of email and social-media campaigns; the production of the stationery package; and the development of sell sheets, brochures, and other collateral materials.

Continuous Engagement

Our work doesn’t end when the website goes up and the collateral is printed. We remain engaged — managing campaigns, maintaining important vendor relationships, and ensuring the integrity of our clients’ brands. We keep projects moving and provide continuous guidance as marketing programs mature, markets evolve, and opportunities emerge.

Media

Our most recent blog posts and our monthly Thought Leadership comic strip.

Latest Blog Posts

Thought Leadership

Communication is Key

It’s a pretty common occurrence for sales people to know a company they would like to approach but not know who to get in touch with. Using Google can sometimes help with finding a name and title, but more often than not, the email address becomes difficult to pin down.

Read More

Colors in Branding: Does it Matter?

The colors you choose are important, both for your logo and for your extended materials. But how do you determine WHICH colors to choose?

Read More

Try Thinking (Like a Person)

I'm one of those rare people who doesn't mind going to the dentist. I don't mind going to my dentist for two reasons: First, she's very good at what she does. Second, the combination of her pleasantness and the reading material in her waiting room afford a kind of escape. With my cell phone off, I'm pretty much inaccessible there. I can get away from business for a while and indulge in some changes of subject for a while ... most of the time....
Read More

Latest Blogs

Communication is Key

It’s a pretty common occurrence for sales people to know a company they would like to approach but not know who to get in touch with. Using Google can sometimes help with finding a name and title, but more often than not, the email address becomes difficult to pin down.

Read More

Colors in Branding: Does it Matter?

The colors you choose are important, both for your logo and for your extended materials. But how do you determine WHICH colors to choose?

Read More

Try Thinking (Like a Person)

I'm one of those rare people who doesn't mind going to the dentist. I don't mind going to my dentist for two reasons: First, she's very good at what she does. Second, the combination of her pleasantness and the reading material in her waiting room afford a kind of escape. With my cell phone off, I'm pretty much inaccessible there. I can get away from business for a while and indulge in some changes of subject for a while ... most of the time....
Read More

Thought Leadership