Brand Management and Marketing Communication
We analyze your business,
We assess brands, identify competitors, determine target audience(s), catalog objectives, create plans for achieving those objectives, create programs and campaigns to tactically execute those plans, and provide the metrics for determining success and the means by which to measure it.
Even the greatest strategy means nothing without tactical follow-through. That’s why we create everything from websites to to email campaigns, from blogs to web and print ads, from feature articles to social media programs. We keep our clients on the right track, and we make sure they keep moving.
We’ve represented and continue to represent some of the most recognizable brands in insurance software and services. Acting as their de facto marketing departments, to date, we’ve positioned nine of those brands effectively enough that they were acquired by other brands.
As with any relationship, the success of our relationship with the OCG team is attributable to the fact that we took the time to know and trust each other going in. After that, the success took care of itself.
OCG helped us work through our brand strategically — from its identity and personality to its corporate mark and its graphic language. After establishing those underpinnings, they helped us position the brand and extend its communication tactically and effectively to multiple media.
O’Brien Communications Group helped us achieve every one of our strategic and tactical objectives. And they did it all in just nine months. Thanks to their efforts, traffic has gone up on all our websites, and our new-business opportunities have increased.
BIRTHDAYS & PHILOSOPHYThe Ides of OctoberJoAnna Bennett, O'Brien Communications Group15 October 2020One-hundred-seventy-six years ago, on this very day, Franziska and Carl Nietzsche became parents to Friedrich Nietzsche, a German writer and philosopher. And 36...
ROLLER COASTERS & ANTICIPATION Nitro - The RideJoAnna Bennett, O'Brien Communications Group8 October 2020 We had four Coke cans collected in a disposable plastic bag. I heard them clanking into each other and the subtle rustle of the bag every time we hit a bump...
I read an article in The Washington Post the other week entitled, “Hot new job title in a pandemic: ‘Head of remote work’”. My first thought was that only the kind of creative imagination that characterizes American business could come up with that title: Head of...
This Month’s Thought Leadership Comic
In the three years since we introduced Thought Leadership, it’s consistently been the most viewed page on our website. It’s sparked discussions on LinkedIn, on Twitter, and on our blog. And it’s helped break the ice with some otherwise serious prospects.