Brand Management and Marketing Communication
We analyze your business,
We assess brands, identify competitors, determine target audience(s), catalog objectives, create plans for achieving those objectives, create programs and campaigns to tactically execute those plans, and provide the metrics for determining success and the means by which to measure it.
Even the greatest strategy means nothing without tactical follow-through. That’s why we create everything from websites to to email campaigns, from blogs to web and print ads, from feature articles to social media programs. We keep our clients on the right track, and we make sure they keep moving.
We’ve represented and continue to represent some of the most recognizable brands in insurance software and services. Acting as their de facto marketing departments, to date, we’ve positioned nine of those brands effectively enough that they were acquired by other brands.
As with any relationship, the success of our relationship with the OCG team is attributable to the fact that we took the time to know and trust each other going in. After that, the success took care of itself.
OCG helped us work through our brand strategically — from its identity and personality to its corporate mark and its graphic language. After establishing those underpinnings, they helped us position the brand and extend its communication tactically and effectively to multiple media.
O’Brien Communications Group helped us achieve every one of our strategic and tactical objectives. And they did it all in just nine months. Thanks to their efforts, traffic has gone up on all our websites, and our new-business opportunities have increased.
I don’t know if there’s necessarily been an uptick in celiac disease. But since the onset of COVID-19, there’s been a markedly discernible increase in bellyaching. Contrary to the intentions of the Founding Fathers of these here United States, we want to be completely...
WAITING & RIDING Welcome to the Ride of Your Life JoAnna Bennett, O'Brien Communications Group18 June 2020 Life is often described as a roller coaster. It’s full of ups and downs as well as twists and turns. Sometimes you’re slowly creeping up a hill, and other...
SELF-PRESERVATION & SURRENDER Chaotic but Cathartic JoAnna Bennett, O'Brien Communications Group11 June 2020 When the pandemic started, I was a nervous wreck. I couldn’t see my behaviors for what they were in that moment. But in hindsight, I’m able to reflect. I...
This Month’s Thought Leadership Comic
In the three years since we introduced Thought Leadership, it’s consistently been the most viewed page on our website. It’s sparked discussions on LinkedIn, on Twitter, and on our blog. And it’s helped break the ice with some otherwise serious prospects.