Brand Management and Marketing Communication
We analyze your business,
We assess brands, identify competitors, determine target audience(s), catalog objectives, create plans for achieving those objectives, create programs and campaigns to tactically execute those plans, and provide the metrics for determining success and the means by which to measure it.
Even the greatest strategy means nothing without tactical follow-through. That’s why we create everything from websites to to email campaigns, from blogs to web and print ads, from feature articles to social media programs. We keep our clients on the right track, and we make sure they keep moving.
We’ve represented and continue to represent some of the most recognizable brands in insurance software and services. Acting as their de facto marketing departments, to date, we’ve positioned six of those brands effectively enough that they were acquired by other brands.
As with any relationship, the success of our relationship with the OCG team is attributable to the fact that we took the time to know and trust each other going in. After that, the success took care of itself.
OCG helped us work through our brand strategically — from its identity and personality to its corporate mark and its graphic language. After establishing those underpinnings, they helped us position the brand and extend its communication tactically and effectively to multiple media.
O’Brien Communications Group helped us achieve every one of our strategic and tactical objectives. And they did it all in just nine months. Thanks to their efforts, traffic has gone up on all our websites, and our new-business opportunities have increased.
Okay. Come on. Admit it: You were on the verge of losing faith in Harvard Business Review (HBR), weren’t you? You just didn’t think, after all the blatantly obvious and trivial inanities it’s published, it could continue to maintain its stride, right? O, ye of little...
STRESS & MINDSETFearJoAnna Bennett, O'Brien Communications Group15 August 2019 While watching the movie, Croods, with my children this past weekend, I couldn’t get a quote from the introduction out of my head. While one of the main characters is describing...
I’m a guy who believes in the evolution of consciousness. The paper pills in the pocket of Dr. Reefy in Sherwood Anderson’s Winesburg, Ohio, published in 1920, for example, were a literary device created to suggest the lunacy of Dr. Reefy. Just 48 years later,...
This Month’s Thought Leadership Comic
In the three years since we introduced Thought Leadership, it’s consistently been the most viewed page on our website. It’s sparked discussions on LinkedIn, on Twitter, and on our blog. And it’s helped break the ice with some otherwise serious prospects.