Brand Management and Marketing Communication

We analyze your business, evaluate your brand and its differentiators, validate your value propositions, develop the most effective positioning strategy, create efficient communications tactics, and fully manage their execution.

Here’s a brief introduction to what we do and how well we do it.

Strategy

We assess brands, identify competitors, determine target audience(s), catalog objectives, create plans for achieving those objectives, create programs and campaigns to tactically execute those plans, and provide the metrics for determining success and the means by which to measure it.

Here’s how we treat strategy.

Tactics

Even the greatest strategy means nothing without tactical follow-through. That’s why we create everything from websites to to email campaigns, from blogs to web and print ads, from feature articles to social media programs. We keep our clients on the right track, and we make sure they keep moving.

Here’s how we determine tactics.

Our Clients

We’ve represented and continue to represent some of the most recognizable brands in insurance software and services. Acting as their de facto marketing departments, to date, we’ve positioned nine of those brands effectively enough that they were acquired by other brands.

As with any relationship, the success of our relationship with the OCG team is attributable to the fact that we took the time to know and trust each other going in. After that, the success took care of itself.

Chris Haines

CEO, Marias Technology

O’Brien Communications Group has been a constant source of inspiration over our six-year relationship. I know that I can rely on Mark & JoAnna to help us with our communication strategy and content development. Even with minimal input, they continue to amaze me with their fresh ideas and solid writing.

Jenny Morgan

Global Marketing, msg global solutions, Inc.

We refined the graphic presentation of our brand before we hired OCG. But we weren’t sure how to effectively position and promote it. They started with a strategic Discovery Session, then created tactical activities to raise brand awareness and to help grow our business. They now function as our marketing department. We remain grateful we chose to engage them.

Kurt Diederich

President and CEO, Finys

Latest Blog Posts

Read the OCG team’s most recent thoughts, ideas, and musings. For older posts, visit our full blog page.

Rest and Digest

Rest and Digest

PARASYMPATHETIC & SYMPATHETIC NERVOUS SYSTEMSRest and DigestJoAnna Bennett, O'Brien Communications Group2 December 2021It’s a bit difficult to believe Thanksgiving was already one week ago today. But it was. It’s also a bit difficult to believe Christmas is only...

Bitter Pills

Bitter Pills

According to several news articles, including this post from Reuters, Johnson & Johnson will be splitting into two divisions — one for its consumer health products and one for its pharmaceuticals and medical devices. This will be the first time since the company...

Renew

Renew

SHAME & FORGIVENESSRenewJoAnna Bennett, O'Brien Communications Group18 November 2021Yesterday I went to the library to pick up my renewed library card. The last time I stepped foot in the library was more than two years ago. Once the pandemic started, I didn’t go...

This Month’s Thought Leadership Comic

In the three years since we introduced Thought Leadership, it’s consistently been the most viewed page on our website. It’s sparked discussions on LinkedIn, on Twitter, and on our blog. And it’s helped break the ice with some otherwise serious prospects.

Thought Leadership - O'Brien Communications Group

To read more, visit our Thought Leadership page and scroll down to the archive.