Brand Management and Marketing Communication
We analyze your business,
We assess brands, identify competitors, determine target audience(s), catalog objectives, create plans for achieving those objectives, create programs and campaigns to tactically execute those plans, and provide the metrics for determining success and the means by which to measure it.
Even the greatest strategy means nothing without tactical follow-through. That’s why we create everything from websites to to email campaigns, from blogs to web and print ads, from feature articles to social media programs. We keep our clients on the right track, and we make sure they keep moving.
We’ve represented and continue to represent some of the most recognizable brands in insurance software and services. Acting as their de facto marketing departments, to date, we’ve positioned six of those brands effectively enough that they were acquired by other brands.
As with any relationship, the success of our relationship with the OCG team is attributable to the fact that we took the time to know and trust each other going in. After that, the success took care of itself.Chris Haines
OCG helped us work through our brand strategically — from its identity and personality to its corporate mark and its graphic language. After establishing those underpinnings, they helped us position the brand and extend its communication tactically and effectively to multiple media.Justin Silver
O’Brien Communications Group helped us achieve every one of our strategic and tactical objectives. And they did it all in just nine months. Thanks to their efforts, traffic has gone up on all our websites, and our new-business opportunities have increased.Vivek Sethia
In January, a gentleman who's one of my LinkedIn connections and whose thinking I admire greatly, published an article that gave me pause. It was called, "4 Customer Experience Trends and Predictions for 2018". I wanted to take it at face value and believe every word...
Theory of Mind (ToM) is an ability that humans develop in their early lives that allows them to understand others and to fully function in our social society. Several cognitive skills are required to be able to be so fully functional.
Enough already with ageism. I may be insensitive. But I'm not young. And ageism is just another card played from the ever-growing deck of victimhood. It's another special interest. It's childish and irresponsible because this is its underlying message: It's not my...
This Month’s Thought Leadership Comic
In the three years since we introduced Thought Leadership, it’s consistently been the most viewed page on our website. It’s sparked discussions on LinkedIn, on Twitter, and on our blog. And it’s helped break the ice with some otherwise serious prospects.