It’s 2018. If you own a company, you should have a website. Being found on the internet is essential in the age of digitalization and mobile devices.
If the question is, “Will we thrive or will we collapse?” I am willing to bet on the former. We are a hearty bunch. Millennials are not the first generation that seemed to be screwed or overly lazy.
No matter what type of campaign you are trying to run, your first question should always be: What is the objective? And if objective seems a pinch formal, let’s just ask: What do you want to achieve?