Redefining the Funnel

Redefining the Funnel

The marketing funnel (alternatively known as the purchase funnel, the purchasing funnel, the customer funnel, the sales funnel, the conversion funnel, or the snake oil funnel) is a model that purports to show the various stages of the journey ostensibly taken by a...
The Unicorn Craze

The Unicorn Craze

It’s nice to imagine being as rare as a unicorn, but being precious can be damaging to our psyches, our lives, and our sense of enjoyment and fulfillment.

Houston, We Have a Problem

Houston, We Have a Problem

People come to me all the time and ask: “OB, how can I tell I need a brand-management program?” My answer is always the same: “There are many ways in which you can tell you need a brand-management program. But one of the most important ones is the...
Identity

Identity

PERSONALITY & GROWTH Identity JoAnna Bennett, O’Brien Communications Group 10 January 2019 Have you ever taken a personality test? Did it describe the you that you always thought you were? Thinking about the way I view myself compared to the way others view...
Mind: Boggled

Mind: Boggled

The Dilbert strip at the top of this post boggles my mind. Before I tell you why, I’d like to list some of the reasons for which it doesn’t boggle my mind. It doesn’t boggle my mind because: I know people use language like this. I hear it, read it,...