Adapting and re-formulating your plans is necessary. Being static won’t get you ahead. A new destination may be one you were meant to conquer all along.
The business world will always ebb and flow, so you have to be flexible, or you will lose the people who matter most: Your clients!
People are complex beings made up of different experiences, driven by their brains’ generalizations, and trying to prosper in a sometimes-senseless world.