The Era of the Era Era

The Era of the Era Era

In a post I wrote recently, a publication I cited mentioned the loyalty era. That got me thinking about how, when, and why we decided everything now has to be referred to as an era. It also made me wonder (1) what might have to transpire and (2) how much time might...
Sick … Again?

Sick … Again?

If you happen to be a parent or know anyone who is or was, you’ve likely heard the woes of back-to-school colds. If it happens to be the child’s first year of school, you can increase the occurrences of these illnesses exponentially.

Can We Talk About Lean Marketing?

Can We Talk About Lean Marketing?

After publishing last week’s post on Agile Marketing, I read something about Lean Marketing. Since I do my level best to keep pace with the latest gimcrackery (or quackery, if you prefer), I quickly leapt out onto the Web Searchosphere to see what all the buzz...
The First of November

The First of November

Happy November! There are only 60 days left in the year – you got that right we are 83% done with 2018. Have you started your Christmas shopping?

Can We Talk About Agile Marketing?

Can We Talk About Agile Marketing?

A company called Workfront was good enough to publish an informercial, disguised as a blog post, from another company. The other company is called MarketerGizmo, and its URL directs to yet another company. That third company is called IdealPath. And if you think...