The Month of April

The Month of April

Now that your taxes have been paid – unless you opted for that extension – we should draw our attention to some of the other reasons April is an important month.

CMO: Neither Salesperson nor Miracle Worker

CMO: Neither Salesperson nor Miracle Worker

Anyone who knows me and is familiar with my unflaggingly sunny disposition knows it’s pretty hard to piss me off. It takes a rare breed of presumptuous dolt and an equally rare combination of inanity and audacity to get my Irish up. But every once in a while...
Bamboozled

Bamboozled

It’s like selling a soup sandwich to a guy who didn’t know what soup was. Was the sales guy really good or did he simply find the ideal target?

Bureaucracy: 1 Creativity: 0

Bureaucracy: 1 Creativity: 0

Stand back, kids. Creativity is about to take it in the shorts … again.That’s right. Last week, Accenture announced plans to acquire an advertising agency. Here’s all you need to know:Accenture is trying to add the kind of creative muscle not normally associated...
Do Interviews Work?

Do Interviews Work?

FANTASY & INTERVIEWS Do Interviews Work? JoAnna Bennett, O’Brien Communications Group 4 April 2019 When it comes to hiring new employees, the current times seem pretty dire. Resumes are copied and pasted from the internet, skills are exaggerated, and...