Salem’s Big Debut

Salem’s Big Debut

We hate to mix our mammalian metaphors, but Salem is something of a ham. When he saw this photo of himself experiencing his first, rare, Texas snowfall, he tried to persuade us that — if we told his agent it was dandruff — he could get a starring gig in a new series...
Opportunism is Not a Dirty Word

Opportunism is Not a Dirty Word

People sometimes seem to be all but sneering when they use derivations of opportunism. They’re likely to say things, down their noses, of course, like: “That’s just shameless opportunism.” Or, with a dismissive shake of their heads as they turn...
Go After the Ball

Go After the Ball

A few weeks ago, I attended a local basketball camp to watch the son of a friend play. During the game, it occurred to me that young basketball players are like elderly drivers: They have no idea anyone else is around. They’re always surprised to discover...

Are You Talkin’ to Me?

Contributing editor, John Brandon, recently published a piece in Inc. called, “8 Expressions Really Good Communicators Always Use“. If nothing else, it proves the old adage that one man’s compliment is another man’s insult. You can read the...
Marketing Automation ≠ Sales Automation

Marketing Automation ≠ Sales Automation

The promise of marketing automation is seductive, indeed. It promises prioritized leads from multiple campaigns and more data than you can shake a stick at. The pitch typically goes something like this: By evaluating and reacting to each of your website’s...