The Hum of Technology

The Hum of Technology

I read a post the other day by a British chap who wrote that, when he arrived at his office at 7:30 one morning, the only sound he could hear was the background hum of technology. I immediately wondered: How did he know it wasn’t tinnitus? If you clicked on the...
Happy Thanksgiving

Happy Thanksgiving

We’re going to step away for a few days to be with our families, to rest, to reflect, to recall all of the things by which we’re blessed, and to be thankful for every one of them. Here are two short lists: At home, we’re thankful for: The love and...
The Rhetorical Rumble

The Rhetorical Rumble

Naïveté comes in all shapes and sizes. So does academic detachment. And so it is that we have a match-up of lightweights, who’ve now squared off three times in what’s come to be dubbed, The Rhetorical Rumble. For each bout, they enter the ring with...
Get Your DUCKs in a Row

Get Your DUCKs in a Row

I’m noticing what seems to be a proliferation of a phenomenon called use cases. These seem to constitute vignettes or scenarios in which sellers of products or services illustrate various applications of said products or services — having already elucidated the...
You’re Not Writing For Yourself

You’re Not Writing For Yourself

There’s an old expression in the graphic arts that says this: If you’re not creating an effective presentation of a message, it’s not design. It’s art. So it is with content: If you’re not creating an effectively persuasive message for an...
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