Marketing: From Revolution to Convolution

Marketing: From Revolution to Convolution

We need to resurrect insult, kids. I don’t mean we should insult each other any more than we already do. I mean it’s time to be more cognizant of being insulted when we are. Exhibit A: “A Contrarian View on Innovation in Advertising & PR“:...
Blowing My Marketing Stack

Blowing My Marketing Stack

I don’t know that it was officially declared. But this may have been Marketing Week. After I wrote this post on Wednesday — “Marketing Should Be Simple: Part Deux” — this one popped into my queue: “What’s in Your Marketing Stack?”...
Big Data: Cynicism vs. Reality

Big Data: Cynicism vs. Reality

At the rate at which Goliaths seem to be taking hits, I’m starting to wonder if David may have invested in a machine-gun version of his trusty slingshot. First it was inbound marketing. Then it was performance appraisals. Now it’s Big Data. The most recent...
Marketing Should Be Simple: Part Deux

Marketing Should Be Simple: Part Deux

Perfect order is the forerunner of perfect horror. (Carlos Fuentes) If I weren’t the epitome of the Eternal Optimist — and if I didn’t believe utterly in the cyclical nature of all things (yes, sanity WILL return) — I’d be despondent right about now....
Catch the Buzz

Catch the Buzz

I was talking to my Zen master, Buzz Siddhartha, the other day. We actually don’t talk much. We usually just sort of stare at each other in ostensible attempts to achieve various states of being and nothingness. (Buzz is French on his mother’s side.) But...