Mob Rules

Mob Rules

We were on a call with a client the other day when he said something about mergers and acquisitions (M&A). But it sounded for all the world like murders and acquisitions. And that got me to thinking.According to Investopedia:The key principle behind M&A is...
Find Your Tribe

Find Your Tribe

Finding our tribe seems magically delicious. But I’ll let you in on a little secret: The only way into a tribe is to be a part of a tribe.

Redefining the Funnel

Redefining the Funnel

The marketing funnel (alternatively known as the purchase funnel, the purchasing funnel, the customer funnel, the sales funnel, the conversion funnel, or the snake oil funnel) is a model that purports to show the various stages of the journey ostensibly taken by a...
The Unicorn Craze

The Unicorn Craze

It’s nice to imagine being as rare as a unicorn, but being precious can be damaging to our psyches, our lives, and our sense of enjoyment and fulfillment.

Houston, We Have a Problem

Houston, We Have a Problem

People come to me all the time and ask: “OB, how can I tell I need a brand-management program?” My answer is always the same: “There are many ways in which you can tell you need a brand-management program. But one of the most important ones is the...