What Does Your Website Say About Your Brand?
It’s 2018. If you own a company, you should have a website. Being found on the internet is essential in the age of digitalization and mobile devices.
What’s the Matter?
One of my LinkedIn connections shared an article over the weekend. Entitled, “What matters in advertising this year”, it reminded me that it takes some people longer to see things coming than it takes others. Let’s refer to such people as Group A....
Thrive or Collapse?
If the question is, “Will we thrive or will we collapse?” I am willing to bet on the former. We are a hearty bunch. Millennials are not the first generation that seemed to be screwed or overly lazy.
Bill Chinnock: A Remembrance
Wednesday of this week will mark the passing of a man, 11 years ago, about and from whom you likely know and have heard little. His name was Bill Chinnock. A product of the music scenes of Asbury Park, New Jersey; Nashville, Tennessee; and Portland, Maine, Bill took...
What’s Your Objective?
No matter what type of campaign you are trying to run, your first question should always be: What is the objective? And if objective seems a pinch formal, let’s just ask: What do you want to achieve?