Al Gore’s Next Movie

Al Gore’s Next Movie

If you thought Al Gore, the Clown Prince of Self-Enriching Hysteria, was done — if you thought a Nobel, an Oscar, a Grammy, an Emmy, a Webby, a few million bucks in the bank, and an energy-sucking mansion might be enough to satisfy his publicity-craving,...
The 10 Realities of Leadership

The 10 Realities of Leadership

In a short blog post more than four years ago, I published “The 10 Commandments of Leadership”. They weren’t original. Since then, I’ve done much, learned much, and come to realize things are hardest for those who think they should be easy....
Mob Rules

Mob Rules

We were on a call with a client the other day when he said something about mergers and acquisitions (M&A). But it sounded for all the world like murders and acquisitions. And that got me to thinking.According to Investopedia:The key principle behind M&A is...
Redefining the Funnel

Redefining the Funnel

The marketing funnel (alternatively known as the purchase funnel, the purchasing funnel, the customer funnel, the sales funnel, the conversion funnel, or the snake oil funnel) is a model that purports to show the various stages of the journey ostensibly taken by a...
Houston, We Have a Problem

Houston, We Have a Problem

People come to me all the time and ask: “OB, how can I tell I need a brand-management program?” My answer is always the same: “There are many ways in which you can tell you need a brand-management program. But one of the most important ones is the...