Marias Technology
A Study in Strategic Deliberateness
Marias Technology provides operational and information technology services to companies in the insurance industry. Its principal marketing objective was to elevate its brand prominence, without outpacing its ability to scale. To accomplish that objective, we created new brand conventions and materials, along with a communications campaign that tempered the potential pace of growth with a timetable that kept inbound activity to manageable levels.
After the initial creative concepting and development phases of our program, we kept in constant touch with the Marias team via a series of weekly status calls that kept everybody on track and the project on budget.
As with any relationship, the success of our relationship with the OCG team is attributable to the fact that we took the time to know and trust each other going in. After that, the success took care of itself.
The Challenge
Elevate the prominence of the Marias brand in a controlled fashion so as not to overwhelm the company’s ability to accommodate its growth.
The Approach
Create a new identity and extend it to a new website, new collateral, and new content to draw attention to the brand, using an editorial calendar to control activity.
The Challenge
Elevate the prominence of the Marias brand in a controlled fashion so as not to overwhelm the company’s ability to accommodate its growth.
The Approach
Create a new identity and extend it to a new website, new collateral, and new content to draw attention to the brand, using an editorial calendar to control activity.
Identity
The old Marias mark was dated. Its typography was old. Its graphics were a tad bland. And its design lacked memorability. Since it’s intended to suggest the Marias Pass, we hauled it up the Rockies and into the 21st century.
Website
A technology company needs a website that reflects its technological chops. So, we developed one that’s fully responsive (to be more accessible), has an active blog (to be more authoritative), and is easy on the eye (to be better consumed).
Case Study
When you make as many clients happy as Marias Technology does, it’s simple good (business) sense to feature the stories of those happy clients. Interviewing those clients gives us the chance to know them — and Marias — even better.
Collateral
Since Marias offers five core services — software testing, implementations, CIO/IT management on demand, managed service, and hosting — we created a sell sheet for each of them. We also create a single pricing sheet for all of them.
Blog
There are fewer better ways to promote authority, SEO, brand presence, and web traffic than a blog. With a new post every two weeks — and with social shares on LinkedIn, Facebook, and Twitter — the Marias word is most certainly getting out.
Emails
In the absence of advertising — and given the likelihood that direct mail sent to a corporate office won’t reach the intended recipients — we created an ongoing direct email campaign. The open rates exceed 20 percent, with almost no opt-outs.
Identity
The old Marias mark was dated. Its typography was old. Its graphics were a tad bland. And its design lacked memorability. Since it’s intended to suggest the Marias Pass, we hauled it up the Rockies and into the 21st century.
Website
A technology company needs a website that reflects its technological chops. So, we developed one that’s fully responsive (to be more accessible), has an active blog (to be more authoritative), and is easy on the eye (to be better consumed).
Case Study
When you make as many clients happy as Marias Technology does, it’s simple good (business) sense to feature the stories of those happy clients. Interviewing those clients gives us the chance to know them — and Marias — even better.
Collateral
Since Marias offers five core services — software testing, implementations, CIO/IT management on demand, managed service, and hosting — we created a sell sheet for each of them. We also create a single pricing sheet for all of them.
Blog
There are fewer better ways to promote authority, SEO, brand presence, and web traffic than a blog. With a new post every two weeks — and with social shares on LinkedIn, Facebook, and Twitter — the Marias word is most certainly getting out.
Emails
In the absence of advertising — and given the likelihood that direct mail sent to a corporate office won’t reach the intended recipients — we created an ongoing direct email campaign. The open rates exceed 20 percent, with almost no opt-outs.
Next Step
If strategic deliberateness appeals to you, please get in touch using the contact information below. We’re a match waiting to happen.