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Brovada

An American Success Story … from Canada

When the folks at New Brunswick-based Brovada came to us, they were working with more than 90 percent of the insurance organizations in Canada. Since they wanted our help in establishing the brand in the lower 48, we were happy to get to work and eager to accept the challenge.

Brovada Identity

We knew we’d be successful. We didn’t know we’d be so successful that Brovada would be acquired by Willis Tower Watson. But we were. And it was. Welcome to our world.

OCG had worked with some of the biggest names in insurance software and services. We weren’t in that league. But we aspired to be. So, we decided to go with the horse that had the best chance of getting us where we wanted to go. Needless to say, it was a very successful ride

Karl Greenlaw

Founder and CEO

What’s in a Name?

Karl Greenlaw told us Brovada came from two inspirations: One was his brother. The other was the notion of bravado. We admired Karl for both. And we gave the name the reverence and the bold prominence it deserved. To say the mark attracted positive attention is an understatement.

Bold is Beautiful

Once we’d finalized the prominent graphic mark, we extended it and its graphic language — the colors, the typeface, the dots that separated the initial B from the name — to all of the elements that would comprise Brovada’s marketing-communication program. The rest, as they say ….

What’s in a Name?

Karl Greenlaw told us Brovada came from two inspirations: One was his brother. The other was the notion of bravado. We admired Karl for both. And we gave the name the reverence and the bold prominence it deserved. To say the mark attracted positive attention is an understatement.

Bold is Beautiful

Once we’d finalized the prominent graphic mark, we extended it and its graphic language — the colors, the typeface, the dots that separated the initial B from the name — to all of the elements that would comprise Brovada’s marketing-communication program. The rest, as they say ….

 
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ETM: Identity

Brand Positioning

Given the extent to which the Brovada brand had been elevated in the Canadian market, our charge was to put it on a similarly elevated plane in the U.S. market. Since no brand established its presence by staying home, we created and executed aggressive outbound communication.

Brovada: Website

Web

We created versions of the Brovada website for the United States and Canada. We also created a series of sliders to feature the conferences and tradeshows the Brovada team sponsored and attended — and at which the company presented and exhibited — in both countries.

Brovada: Sell Sheets

Email

When you have as much to say to as many constituents as Brovada did, you may as well speak directly to each one. So, we created an extensive series of sell sheets to get the word out to everyone on everything from portals to training, from policy changes to portfolio transfers.

Brovada: Advertising

Advertising

Brovada advertised lightly. But between the directories for the conferences and tradeshows it attended like the AAMGA Annual Meeting or its Automation Conference — and its appearances in trade publications — like Canadian Underwriter — we kept our campaign chops sharp.

BrovadaOne

BrovadaOne

Prior to BrovadaOne, insurance connectivity was the province of a select few vendors offering a limited number of options. BrovadaOne provided a single platform for upload, download, legacy back-end systems, and third-party services. All we had to do was let the world know.

Brovada: Social Media

Social Media

Between LinkedIn and Twitter, we created cover and header images, as well as logo graphics and a series of special images for the conferences and tradeshows at which Brovada appeared. We also wrote and managed the publication of all their posts on both platforms.

Brand Positioning

Given the extent to which the Brovada brand had been elevated in the Canadian market, our charge was to put it on a similarly elevated plane in the U.S. market. Since no brand established its presence by staying home, we created and executed aggressive outbound communication.

ETM: Identity

Web

We created versions of the Brovada website for the United States and Canada. We also created a series of sliders to feature the conferences and tradeshows the Brovada team sponsored and attended — and at which the company presented and exhibited — in both countries.

Brovada: Website

Email

When you have as much to say to as many constituents as Brovada did, you may as well speak directly to each one. So, we created an extensive series of sell sheets to get the word out to everyone on everything from portals to training, from policy changes to portfolio transfers.

Brovada: Sell Sheets

Advertising

Brovada advertised lightly. But between the directories for the conferences and tradeshows it attended like the AAMGA Annual Meeting or its Automation Conference — and its appearances in trade publications — like Canadian Underwriter — we kept our campaign chops sharp.

Brovada: Advertising

BrovadaOne

Prior to BrovadaOne, insurance connectivity was the province of a select few vendors offering a limited number of options. BrovadaOne provided a single platform for upload, download, legacy back-end systems, and third-party services. All we had to do was let the world know.

BrovadaOne

Social Media

Between LinkedIn and Twitter, we created cover and header images, as well as logo graphics and a series of special images for the conferences and tradeshows at which Brovada appeared. We also wrote and managed the publication of all their posts on both platforms.

Brovada: Social Media

Next Steps

Brovada wasn’t with us long before they were acquired. That may have been our fault.

We can’t promise we’ll get your company acquired. But we can promise we’ll try like hell.