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Yodil

Creating a Memorable Brand

In 2010 — just seven years ago at the time of this writing — a group of insurance technology veterans formed Yodil, a provider of business intelligence, operational and management reporting, and data analytics.

Like most startups, Yodil’s brand was undefined, its identity worked against its goals, and awareness of it was yet to be established. But the founders understood marketing is an investment — as opposed to an expense — that yields strong returns and, so, chose to partner with OCG.

Yodil Identity: Before and After

We created and established a serious, disciplined brand for a serious, disciplined market. We set up strategic plans and communications campaigns and developed lead-generation and prospect-qualification programs. And all of it was supported by a library of tactical elements.

The folks at Yodil understod they needed to invest in their marketing, and OCG understood how to maximize those investment dollars. The results: a recognized and respected insurance technology company, a powerful brand, and aquisition within seven years.

OCG helped us work through our brand strategically — from its identity and personality to its corporate mark and its graphic language. After establishing those underpinnings, they helped us position the brand and extend its communication tactically and effectively to multiple media.

Justin Silver

Co-Founder

The Plan

Create a brand that left no room for misunderstanding: Yodil had arrived and was ready to serve.

The Action

Develop and establish a serious, disciplined brand for a serious, disciplined market.

The Plan

Create a brand that left no room for misunderstanding: Yodil had arrived and was ready to serve.

The Action

Develop and establish a serious, disciplined brand for a serious, disciplined market.

 
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Yodil Color Palette

Colors

We deliberately chose black, white, red, and maroon to convey the seriousness of the brand, to represent the professionalism of its people, and to symbolize the passion they had for their offering.

Yodil Identity: Inspiration

Logo

The square shape was evocative of reliability. The inside Y was inspired by the Flux Capacitor in Back to the Future because, just like Yodil’s app, when you put the right stuff into it, amazing things happen.

Yodil Advertising

Advertising

We created an ad campaign right out of the gate to inform the market and to help define the message. The campaign introduced the new mark and the symbolism behind it: “We transform BI into Brilliant Insight.”

Yodil: Branded Materials

Collateral

With any brand, certain materials need to be created to support marketing and sales objectives. Though we made sure Yodil’s brand was prominent in everything, we took care to be sure their content was always king.

Yodil: Tradeshow Booth

Conferences

Most companies attend at least one conference or trade show each year to network with peers and potential clients. Yodil wanted to stand out, so we created an attention-grabbing 10×10 booth (seen in the photo), as well as cards, pendants, bannerstands, neckties, and more.

Yodil Email Campaigns

Emails

Email marketing was an important part of our awareness-building plan for Yodil. Having a regular email sent to individual members of the target audience helped to prepare those contacts for follow-up sales calls. It helps for people to know your company before you call, instead of saying, “Who?”

Colors

We deliberately chose black, white, red, and maroon to convey the seriousness of the brand, to represent the professionalism of its people, and to symbolize the passion they had for their offering.

Yodil Color Palette

Logo

The square shape was evocative of reliability. The inside Y was inspired by the Flux Capacitor in Back to the Future because, just like Yodil’s app, when you put the right stuff into it, amazing things happen.

Yodil Identity: Inspiration

Advertising

We created an ad campaign right out of the gate to inform the market and to help define the message. The campaign introduced the new mark and the symbolism behind it: “We transform BI into Brilliant Insight.”

Yodil Advertising

Collateral

With any brand, certain materials need to be created to support marketing and sales objectives. Though we made sure Yodil’s brand was prominent in everything, we took care to be sure their content was always king.

Yodil: Branded Materials

Conferences

Most companies attend at least one conference or trade show each year to network with peers and potential clients. Yodil wanted to stand out, so we created an attention-grabbing 10×10 booth (seen in the photo), as well as cards, pendants, bannerstands, neckties, and more.

Yodil: Tradeshow Booth

Emails

Email marketing was an important part of our awareness-building plan for Yodil. Having a regular email sent to individual members of the target audience helped to prepare those contacts for follow-up sales calls. It helps for people to know your company before you call, instead of saying, “Who?”

Yodil Email Campaigns

Next Step

If you agree that investments in marketing make sense and can yield rewards, please Contact OCG Today. Your success is our success.