Marketing is an Investment

Treating marketing as an expense is the rough equivalent of exposing your company to a vampire: The life will be sucked out of it, and it’ll no longer have a reflection. Making the decision to invest in marketing, rather than treating it as an expense will infuse your business with new life, rather than to drain the source of its vitality. It will ensure your company’s prosperity, and it’ll reassure your target audience that you have as much faith in your brand as you want them to.



 

Business Model

We scope the work indicated during our discovery process. We determine the term of an initial engagement in which to get the work done (12 months, typically). We assign a fee to that work. We divide that fee by the number of months in the engagement. And we give our clients one flat, predictable monthly invoice. No sticker shock. No up-charges. No surprises.



 

Complete Transparency

We pass all out-of-pocket expenses through to our clients at net. These include Print production, Advertising Space, Press-Release Distribution, Travel Expenses, Stock Imagery Charges, Email Distribution Charges, and so on. We never mark up on vendor invoices, take media commissions on advertising buys, or accept kick-backs on equipment like tradeshow booths.

If we make a tactical recommendation, we want you to be sure it’s in your best interest — not our financial interest — to take that recommendation. That’s good faith, good will, and good business. And it’s the only way we work.

Marketing is an Investment

Treating marketing as an expense is the rough equivalent of exposing your company to a vampire: The life will be sucked out of it, and it’ll no longer have a reflection. Making the decision to invest in marketing, rather than treating it as an expense will infuse your business with new life, rather than to drain the source of its vitality. It will ensure your company’s prosperity, and it’ll reassure your target audience that you have as much faith in your brand as you want them to.

Business Model

We scope the work indicated during our discovery process. We determine the term of an initial engagement in which to get the work done (12 months, typically). We assign a fee to that work. We divide that fee by the number of months in the engagement. And we give our clients one flat, predictable monthly invoice. No sticker shock. No up-charges. No surprises.

Complete Transparency

We pass all out-of-pocket expenses through to our clients at net. These include Print production, Advertising Space, Press-Release Distribution, Travel Expenses, Stock Imagery Charges, Email Distribution Charges, and so on. We never mark up on vendor invoices, take media commissions on advertising buys, or accept kick-backs on equipment like tradeshow booths.

If we make a tactical recommendation, we want you to be sure it’s in your best interest — not our financial interest — to take that recommendation. That’s good faith, good will, and good business. And it’s the only way we work.

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