We’ve represented and continue to represent some of the most recognizable brands in insurance software and services — ImageRight, Insurity, InSystems, DAVID, AQS, ETM, Brovada, and others. And we’ve positioned some of those brands effectively enough that they became targets for acquisition.
We’ve represented and continue to represent some of the most recognizable brands in insurance software and services — ImageRight, Insurity, InSystems, DAVID, AQS, ETM, Brovada, and others.
Differentiate it from your competitors’ brandsCreate an identity and a set of value propositions that set your brand apart distinctly and unmistakably
Position it prominently and persuasivelyCreate the place in your target market in which the singular value propositions of your brand are evident and accessible.
Communicate its value clearly and convincinglyCreate outbound communications that persuade your prospects they should know — and can trust — your brand.
The Process Loop
The Process Loop is a series of self-feeding causes and effects, each contributing to the one that follows in continuous improvement. We learn from each activity. Each lesson improves outcomes. And on it goes:
We learn about your brand, your offerings, your differentiators, your value propositions, and your objectives. We determine the optimal positioning for your brand. And we identify the media, digital and others, that will begin to achieve your objectives in the least time at the lowest cost.
Once we understand your brand personality, we reveal it graphically and verbally in ways that make its differentiated value and its discernible benefits clearly evident to your prospective customers.
We extend your brand throughout a program of outbound communications — from digital media like websites, blogs, social-media profiles, web advertising, and emails to print media like stationery, business cards, brochures, sell sheets, and print advertising. We fill those media with content to engage your prospective customers persuasively.
We bring your brand to marketplace life by launching the program’s tactical activities. By positioning your brand prominently and appropriately, and by effectively employing outbound communication, we create awareness, entice engagement with effective content, and foster interactive responses.
By measuring the program against your target objectives, we determine the elements of your program that are performing and the messages that are reaching your prospects — as well as the ones that need revising — to ensure the program achieves the desired results. We maintain and enhance the campaigns that work. We nuke the ones that don’t. And we continue to measure and adjust as the loop continues to feed itself.
We keep you informed of progress, results, and changes at every step of the way. We share reports. We conduct formal status calls weekly or bi-weekly. We maintain daily contact and complete transparency. We build trust as effectively as we manage brands.