13 YEARS

Business-to-business brand management and marketing for insurance software and services, manufacturing, consulting, and other industries. ClientsServices

13 YEARS

Business-to-business brand management and marketing for insurance software and services, manufacturing, consulting, and other industries.

Clients: Past and Present

We’ve represented and continue to represent some of the most recognizable brands in insurance software and services. Acting as their de facto marketing departments, to date, we’ve positioned six of those brands effectively enough that they were acquired by other brands.

Services: Strategy

We assess their brands, identify competitors, determine target audience(s), catalog objectives, create plans for achieving those objectives, create programs and campaigns to tactically execute those plans, and provide the metrics for determining success and the means by which to measure it.

Services: Tactics

Even the greatest strategy means nothing without tactical follow-through. That’s why we create everything from websites to to email campaigns, from blogs to web and print ads, from feature articles to social media programs. We keep our clients on the right track, and we make sure they keep moving.

Services: Strategy

We assess their brands, identify competitors, determine target audience(s), catalog objectives, create plans for achieving those objectives, create programs and campaigns to tactically execute those plans, and provide the metrics for determining success and the means by which to measure it.

Services: Tactics

Even the greatest strategy means nothing without tactical follow-through. That’s why we create everything from websites to to email campaigns, from blogs to web and print ads, from feature articles to social media programs. We keep our clients on the right track, and we make sure they keep moving.

The OCG Method

We get marketing right the first time.

We analyze your business, evaluate your brand and its differentiators, validate your value propositions, develop the most effective positioning strategy, create efficient communications tactics, and fully manage their execution.

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Discovery

We begin every relationship with an in-depth discovery process. We meet with our clients’ senior management, interview key members of their teams, dig deeply enough to discover everything from their objectives to their value propositions, from their challenges to their brand personalities. Then we really go to work.

Creative Presentation

We use the findings of our discovery to create a presentation that contains our strategic recommendations, our promotional suggestions, and the directions we recommend for messaging and positioning. Then we share the corresponding visual revelations and extend them to tactical elements such the graphic identity, the stationery package, the website, slide decks, and more.

Initial Implementation

After the creative presentation is approved, we prioritize the tactical elements of the marketing program and begin to implement them. This includes the building of the website; the creation of email and social-media campaigns; the production of the stationery package; and the development of sell sheets, brochures, and other collateral materials.

Continuous Engagement

Our work doesn’t end when the website goes up and the collateral is printed. We remain engaged — managing campaigns, maintaining important vendor relationships, and ensuring the integrity of our clients’ brands. We keep projects moving and provide continuous guidance as marketing programs mature, markets evolve, and opportunities emerge.

Media

Our most recent blog posts and our monthly Thought Leadership comic strip.

Latest Blog Posts

Thought Leadership

They Should Have Called Me

The intellectually avant-garde Harvard Business Review (HBR) has published another one of its groundbreaking and staggeringly insightful posts. This one, entitled, "Want to Be More Productive? Sit Next to Someone Who Is", contains this breathtaking revelation: Research we conducted suggests that who an employee sits next to affects how they perform — and grouping the right types of coworkers together can improve productivity and work...
Read More

14 More Simple Expectations Great Employees Have of Their Boss

I saw a LinkedIn post the other day that had 18,400 likes, 619 comments, and 7,791 shares. Those are big numbers. The post is called, "14 Simple Expectations Great Employees Have of Their Boss". I'd have been a little less surprised at the numbers if the title had been, "14 Simple Cures for Cancer" or "14 Simple Ways to Restore Respect for Language". But I may be setting my sights a little high. Nevertheless, it's amazing to me that great...
Read More

Give Yourself the Right Challenge

As I've suggested with some regularity, the only way we're going to achieve innovation is to stop talking about and aspiring to it. Because it will never be consistently defined, it will never be implemented in any coherent, constructive fashion. The same is true for every faux concept fabricated from buzzwords, jargon, and trends du jour. Are we, therefore, condemned to stagnation? Positively not. But if we want to get the most out of our...
Read More

Latest Blogs

They Should Have Called Me

The intellectually avant-garde Harvard Business Review (HBR) has published another one of its groundbreaking and staggeringly insightful posts. This one, entitled, "Want to Be More Productive? Sit Next to Someone Who Is", contains this breathtaking revelation: Research we conducted suggests that who an employee sits next to affects how they perform — and grouping the right types of coworkers together can improve productivity and work...
Read More

14 More Simple Expectations Great Employees Have of Their Boss

I saw a LinkedIn post the other day that had 18,400 likes, 619 comments, and 7,791 shares. Those are big numbers. The post is called, "14 Simple Expectations Great Employees Have of Their Boss". I'd have been a little less surprised at the numbers if the title had been, "14 Simple Cures for Cancer" or "14 Simple Ways to Restore Respect for Language". But I may be setting my sights a little high. Nevertheless, it's amazing to me that great...
Read More

Give Yourself the Right Challenge

As I've suggested with some regularity, the only way we're going to achieve innovation is to stop talking about and aspiring to it. Because it will never be consistently defined, it will never be implemented in any coherent, constructive fashion. The same is true for every faux concept fabricated from buzzwords, jargon, and trends du jour. Are we, therefore, condemned to stagnation? Positively not. But if we want to get the most out of our...
Read More

Thought Leadership

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