We’re O’Brien Communications Group

 

We’ve represented and continue to represent some of the most recognizable brands in insurance software and services — ImageRight, Insurity, InSystems, DAVID, AQS, ETM, Brovada, and others.

Logos of OCG clients

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We’ve represented and continue to represent some of the most recognizable brands in insurance software and services — ImageRight, Insurity, InSystems, DAVID, AQS, ETM, Brovada, and others.

Logos of OCG clients

We’ve also managed brands in industries as diverse as senior living, industrial manufacturing, environmental engineering, healthcare, public works, consulting, and non-profit/community service. We’ll do for your brand what we did for those:

Differentiate it from your competitors’ brands

Create an identity and a set of value propositions that set your brand apart distinctly and unmistakably

Position it prominently and persuasively

Create the place in your target market in which the singular value propositions of your brand are evident and accessible.
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Communicate its value clearly and convincingly

Create outbound communications that persuade your prospects they should know — and can trust — your brand.

 

 

The Process Loop

The Process Loop is a series of self-feeding causes and effects, each contributing to the one that follows in continuous improvement. We learn from each activity. Each lesson improves outcomes. And on it goes:

 

The Process Loop

 

 

 

 

Strategy

We learn about your brand, your offerings, your differentiators, your value propositions, and your objectives. We determine the optimal positioning for your brand. And we identify the media, digital and others, that will begin to achieve your objectives in the least time at the lowest cost.

 

 

 

 

Creative Concepting

Once we understand your brand personality, we reveal it graphically and verbally in ways that make its differentiated value and its discernible benefits clearly evident to your prospective customers.

 

 

 

 

Execution

We extend your brand throughout a program of outbound communications — from digital media like websites, blogs, social-media profiles, web advertising, and emails to print media like stationery, business cards, brochures, sell sheets, and print advertising. We fill those media with content to engage your prospective customers persuasively.

 

 

 

 

Implementation

We bring your brand to marketplace life by launching the program’s tactical activities. By positioning your brand prominently and appropriately, and by effectively employing outbound communication, we create awareness, entice engagement with effective content, and foster interactive responses.

 

 

 

 

Measurement

By measuring the program against your target objectives, we determine the elements of your program that are performing and the messages that are reaching your prospects — as well as the ones that need revising — to ensure the program achieves the desired results. We maintain and enhance the campaigns that work. We nuke the ones that don’t. And we continue to measure and adjust as the loop continues to feed itself.

 

 

 

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Reporting

We keep you informed of progress, results, and changes at every step of the way. We share reports. We conduct formal status calls weekly or bi-weekly. We maintain daily contact and complete transparency. We build trust as effectively as we manage brands.

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