Strategy & Tactics: The Best of Both Worlds
Our story is simple: We effectively combine strategy and tactics to solve B2B marketing problems. That’s it. Our work is not so simple: Without the appropriate sets of conceptual, creative, organizational, and management skills, strategy and tactics can seem worlds apart. They’re not. We have the skills to give our clients the best of both. And we’ve been using those skills to help brands succeed and businesses thrive for more than 12 years.
The OCG Method
Since we don’t believe in second best, we’ve developed a singularly successful way of getting it right the first time — by analyzing your business, evaluating your brand and its differentiators, validating your value propositions, developing the most effective positioning strategy, creating the most effective communications tactics, and fully managing their execution. That’s how you get the best of both worlds: all the strategic consultation you need and all the tactical support you require.
1 - Discovery Process
We begin every relationship with an in-depth discovery process. We meet with our clients’ senior management, interview key members of their teams, dig deeply enough to discover everything from their objectives to their value propositions, from their challenges to their brand personalities. Then we really go to work.
2 - Creative Presentation
We unveil the findings of our discovery sessions in a comprehensive presentation that contains our strategic recommendations, our promotional suggestions, and the directions we recommend for messaging and positioning. Then we share the visual revelations from our discovery sessions and extend them to key tactical elements such as the graphic identity, the stationery package, the website, slide decks, and more.
3 - Initial Implementation
After the creative presentation is approved, we prioritize the tactical elements of the marketing program and begin to implement them. This includes the building of the website; the creation of email and social-media campaigns; the production of the stationery package; and the development of sell sheets, brochures, and other collateral materials.
4 - Continuous Engagement
Our work doesn’t end when the website goes up and the collateral is printed. We remain engaged — managing campaigns, maintaining important vendor relationships, and ensuring the integrity of our clients’ brands. We keep projects moving and provide continuous guidance as marketing programs mature, markets evolve, and opportunities emerge.
We’ve represented and continue to represent some of the most recognizable brands in insurance software and services — ImageRight, Insurity, InSystems, DAVID, AQS, ETM, Brovada, and others. Acting as their de facto marketing departments, we’ve positioned some of those brands effectively enough that they became targets for acquisition.
Awards and Accolades.
We don’t succeed by winning awards. We succeed by helping our clients achieve their objectives. That makes it all the sweeter — and it makes us even more pleased and proud — when our work is recognized for its effectiveness. Here’s a sampling of some of the more prestigious acknowledgements we’ve been fortunate enough to receive.
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Our ads for DocFinity won two “Outstanding Advertising” certificates from A.M. Best Company’s Best’s Review magazine, finishing in the Top 10 in the Agent/Broker and the Insurance Executive categories. They outperformed ads from large companies like ISO and Vertafore. And they positioned the DocFinity brand on a par with Verizon Wireless. The average recall percentages were 34.5/24.5 seeing/reading among the target audience and 27/17 among all readers.
U.S. International Film and Video Festival
For the ImageRight video production, The Game Show Challenge: Paper vs. Paperless, we were honored with awards from the U.S. International Film and Video Festival in two different categories:
- Writing, Concept
The Best of Bad Faulkner
While not directly work-related, Mark had a winning entry in the First Annual Bad Faulkner contest, sponsored by American Airlines and the Yoknapatawpha Press at the University of Mississippi.
If you'd like to learn more about working with us, please fill in the form below and click Submit, or call 860-944-9022 to speak with a member of our team.