Endeavorance

The point of our blog isn’t to show you how up to date we are with buzzwords and jargon. It isn’t to instruct you with how-to guides, tips, tricks, and hacks. It isn’t to encourage, endorse, or engage in conformity. The point of our blog is to provoke, to counter popular notions, to question the status quo, to prompt your imagination, and to challenge you to think and achieve more than you might otherwise. Whatever happens, it’s worth the endeavor.

Endeavorance

The point of our blog isn’t to show you how up to date we are with buzzwords and jargon. It isn’t to instruct you with how-to guides, tips, tricks, and hacks. It isn’t to encourage, endorse, or engage in conformity. The point of our blog is to provoke, to counter popular notions, to question the status quo, to prompt your imagination, and to challenge you to think and achieve more than you might otherwise. Whatever happens, it’s worth the endeavor.

The Rainbow of Life

The Rainbow of Life

RAINBOWS & RAIN The Rainbow of LifeJoAnna Bennett, O'Brien Communications Group16 July 2020 I see skies of blue, clouds of white The brightness of day, the dark, say goodnight And I think to myself Oh, what a wonderful world The colors of the rainbow so pretty in...

The COVID-19 Pandemic and Business Development

The COVID-19 Pandemic and Business Development

BUSINESS DEVELOPMENT & A PANDEMIC The COVID-19 Pandemic and Business DevelopmentJoAnna Bennett, O'Brien Communications Group9 July 2020 One of the last debilitating pandemics in the United States occurred 102 years ago – The Pandemic Influenza of 1918. I’m sure...

The Tale of the Broken Dryer

The Tale of the Broken Dryer

EDUCATION, ACCEPTANCE, & GRIT The Tale of the Broken DryerJoAnna Bennett, O'Brien Communications Group2 July 2020 I’ve learned throughout my colorful life that you can resolve any problem with education, acceptance, and grit. Be it a compromised server, a toxic...

Peaceful Power

Peaceful Power

HACKERS & POWER Peaceful PowerJoAnna Bennett, O'Brien Communications Group25 June 2020 When I contemplate the word and the concept of peace, I think about humanity. I think about singing Kumbaya by a fire while holding hands with people I love and people I’ve...

The Better Mousetrap

The Better Mousetrap

I don’t know if there’s necessarily been an uptick in celiac disease. But since the onset of COVID-19, there’s been a markedly discernible increase in bellyaching. Contrary to the intentions of the Founding Fathers of these here United States, we want to be completely...

Welcome to the Ride of Your Life

Welcome to the Ride of Your Life

WAITING & RIDING Welcome to the Ride of Your Life JoAnna Bennett, O'Brien Communications Group18 June 2020 Life is often described as a roller coaster. It’s full of ups and downs as well as twists and turns. Sometimes you’re slowly creeping up a hill, and other...

Chaotic but Cathartic

Chaotic but Cathartic

SELF-PRESERVATION & SURRENDER Chaotic but Cathartic JoAnna Bennett, O'Brien Communications Group11 June 2020 When the pandemic started, I was a nervous wreck. I couldn’t see my behaviors for what they were in that moment. But in hindsight, I’m able to reflect. I...

Control vs. Compassion

Control vs. Compassion

POWER, CONTROL, EMPATHY, & COMPASSION Control vs. Compassion JoAnna Bennett, O'Brien Communications Group4 June 2020 I feel drained. I feel deflated. I feel like I’m not in control of my world. I know I’m not in control of anything except myself. I want to inject...

Seasons of Reckoning

Seasons of Reckoning

In the midst of (1) the global coronavirus pandemic, (2) a black man was killed in Minneapolis by a white police officer, who now stands charged with murder for taking that man's life. Evidently, those two things weren't enough to satisfy our appetite for chaos. In an...

Don’t Take the Bait

Don’t Take the Bait

MARKETING & MINDFULNESS Don't Take the BaitJoAnna Bennett, O'Brien Communications Group28 May 2020  I should be sleeping. Instead, I’m scrolling through my Instagram feed. My favorite part of Instagram is following mental-health accounts, abuse-recovery accounts,...

We Become What We Count

We Become What We Count

On June 13, 1995, Bennett R. Cohen and Jerry Greenfield, founders of Ben & Jerry’s Ice Cream, launched a contest called, "Yo! I'm Your C.E.O." Ben Cohen had decided to relinquish his role as CEO of the company, which was then 17 years old. Part genuine effort,...

It’s Just A Story

It’s Just A Story

A STORY & A BIAS It's Just A StoryJoAnna Bennett, O'Brien Communications Group21 May 2020 It was a warm and sunny day in May, the temperature was 72 degrees. It’s not a common occurrence in the northeastern United States. In my 40 years of existing on this planet,...

Magnetic Attraction

Magnetic Attraction

The combination of ignorance, gullibility, imagination, and fantasy is a truly beautiful thing. Before I go any farther than that first sentence, please allow me to explain something: There's a distinction with a high degree of clearly discernible difference between...

You Get What You Give

You Get What You Give

SUN & SELFYou Get What You GiveJoAnna Bennett, O'Brien Communications Group14 May 2020We have several client companies that develop software for the insurance industry. From time to time, they mention dissatisfied customers. In most instances, those customers are...

Digital Transformation: Part Deux

Digital Transformation: Part Deux

That hush you hear is the vacuum in which all the palaver about digital transformation used to be. In April of 2018, I wrote the first installment in what's turned out to be this two-part series. In it, I expressed my wonder at the phrase — digital transformation — my...

The First Day

The First Day

NORMALCY & NEW BEGINNINGS The First Day JoAnna Bennett, O'Brien Communications Group7 May 2020 At the beginning, I liked to think it would end at some point. Knowing there is a light at the end of the tunnel makes the process easier. But the longer it goes on, the...

A Beautiful Thing

A Beautiful Thing

Last Thursday morning, I had to don the obligatory N95 mask and nitrile gloves and head out to a local diagnostic lab for some routine bloodwork. Considering the fact that the list of tests to be performed on said blood was longer than I am tall, I have to imagine the...

I Understand … Do You?

I Understand … Do You?

UNDERSTANDING & HUMANITYI Understand ... Do You?JoAnna Bennett, O'Brien Communications Group30 April 2020 un·der·stand /ˌəndərˈstand/   1. perceive the intended meaning of 2. interpret or view (something) in a particular way. The definition of understanding...

Coronapathy

Coronapathy

I don’t know if there’s yet a definition of or a clinical diagnosis for the derangement caused by coronavirus and its associated emotional and psychological manifestations. And I don’t know if any such diagnosis yet appears in the Diagnostic and Statistical Manual of...

The Other Side

The Other Side

HALLUCINOGENS & QUARANTINE The Other SideJoAnna Bennett, O'Brien Communications Group23 April 2020 Jim Morrison, lead vocalist for The Doors took psychedelic drugs. Some of the songs he wrote were about his hallucinogenic experiences. One of his songs, Break on...

It’s (Virtual) Trade Show Season

It’s (Virtual) Trade Show Season

What a difference a pandemic makes. It’s that time of year in which companies in all industries would be gearing up for trade show season. But this year’s festivities have been rudely interrupted by COVID-19, which means many shows are being cancelled or postponed....

A Springtime Rumination

A Springtime Rumination

SPRING & REBIRTHA Springtime RuminationJoAnna Bennett, O'Brien Communications Group16 April 2020A 60-degree day in early Spring can feel like summertime when the sun isn’t hiding behind the clouds. As a burst of serotonin flushes through my brain, my body quickly...

Harvard Busybody Review

Harvard Busybody Review

Does anything lend itself to satire any better than Harvard Business Review (HBR)? I don't think so, either. It's almost as if the editors are trying to let us know HBR has become a parody of itself without coming out and telling us HBR has become a parody of itself....

Darkness Brings New Life

Darkness Brings New Life

DARKNESS & NEW LIFE Darkness Brings New LifeJoAnna Bennett, O'Brien Communications Group9 April 2020   The sunshine was peeking through the curtains as I opened my eyes. I’m in my warm, cozy bed with my son curled up in my left armpit and my daughter curled...

Mind, Blown

Mind, Blown

It's the end of the world as we know it. No. I don't mean the coronavirus. More of us will survive that than not. No. I don't mean the economic nightmare caused by the coronavirus. While it will take time to recover, recover we will, along with many much-needed...

I Choose Free

I Choose Free

FIERCE & FREE I Choose FreeJoAnna Bennett, O'Brien Communications Group2 April 2020 Last week, I wrote an essay that was published by BizCatalyst360 entitled, Live Free or Die, which is my take on the current coronavirus situation, our history as a nation, and...

Coronaspeak

Coronaspeak

Because I value my cogntive capacities so highly — and because I recoil in morbid fear at the prospect of my brain being turned to oatmeal — I avoid local and network newscasts with the same fervent determination with which I avoid drinking myself into a coma while...

Two Tips from a Tenured Telecommuter

Two Tips from a Tenured Telecommuter

TELECOMMUTING & YOU Two Tips from a Tenured Telecommuter JoAnna Bennett, O'Brien Communications Group26 March 2020 After taking an Enneagram Personality test, I’ve uncovered something I’ve known for years: I’m a Peacemaker. “No [personality] type is more devoted...

Virtual Attention Spans

Virtual Attention Spans

At some point before the coronavirus kicked in, two dudes submitted an article to Harvard Business Review (HBR) called, "How to Get People to Actually Participate in Virtual Meetings". Because the editors at HBR have been practicing cognitive distancing since long...

Golden Rule Partners

Golden Rule Partners

GOLDEN RULE & MORALITYGolden Rule PartnersJoAnna Bennett, O'Brien Communications Group19 March 2020 The Golden Rule: Do unto others and you as you would have them do unto you. But what if they don’t like it the way you do? Since we’re brand managers, we have...

The Happy Procrastinator

The Happy Procrastinator

As an accomplished practitioner of Advanced Procrastination, I take exception to a recent article published by BBC Worklife. The offending missive is entitled, "Why procrastination is about managing emotions, not time." Here's the point at which its author and I part...

Be Decent … It’s Contagious

Be Decent … It’s Contagious

DECENCY & UNDERSTANDING Be Decent … It’s Contagious JoAnna Bennett, O'Brien Communications Group12 March 2020 Hate begets hate; violence begets violence; toughness begets a greater toughness. We must meet the forces of hate with the power of love ... Our aim must...

My Younger Boss

My Younger Boss

I recently came across a video on bbc.com called, "Crossing Divides: How to cope when your boss is younger than you." In an effort to be helpful, the video was presented with this text snippet: In a society increasingly fragmented by age, work is one place where...

Professional Vulnerability

Professional Vulnerability

SPAM & PROFESSIONALISM Professional VulnerabilityJoAnna Bennett, O'Brien Communications Group5 March 2020 Dear JoAnna,   Did you read my last email? How about the first six that you ignored? I am sooo excited to begin our relationship together. I know you’ll...

Doing Right Things vs. Doing Things Right

Doing Right Things vs. Doing Things Right

In 1999, I was working at a small public-relations firm in Avon, Connecticut. My dentist was in the next town east, which, oddly enough, is West Hartford. (Everything is relative.) Exiting I-84 on Prospect Street, I drove north on Prospect, intending to turn left onto...

A Bad Story

A Bad Story

TRUTH & VULNERABILITY A Bad Story JoAnna Bennett, O'Brien Communications Group27 February 2020 A common phrase in PR is, “No press is bad press.” If you don’t agree, you haven’t flexed your problem-solving muscles well enough. I’d like to extend this sentiment a...

The Sky is Falling

The Sky is Falling

Now that Chicken Little has taken over at Harvard Business Review (HBR), she has a message for you: "GDPR and the End of the Internet’s Grand Bargain". It's not a typical children's story. But it is a fairy tale. And along the lines of Hansel and Gretel and Little Red...

Who Are You

Who Are You

CHANGE & YOU Who Are You?JoAnna Bennett, O'Brien Communications Group20 February 2020 Please know that no matter who you are today, it doesn’t define who you have to be tomorrow. I often fell into the hole of thinking I had to stay put to stay on track. If I told...

A Pain in the PETA

A Pain in the PETA

In case you missed it, or you haven't been keeping score, it's official: PETA has now completely run out of things to do. If that weren't the case, they wouldn't have jacked up the Punxsutawney Groundhog Club in an attempt to get Phil replaced by a robot. You think...

The Story

The Story

THE STORY & YOUR STORY The StoryJoAnna Bennett, O'Brien Communications Group13 February 2020 When you write an autobiography, you’re telling the story of your life through introspection. You’re the only person capable of knowing your version of self-talk – and...

It’s a Bird! It’s a Plane! It’s Superficialman!

It’s a Bird! It’s a Plane! It’s Superficialman!

The only thing I wanted to do less than write this post was read the article that prompted it: "In Silicon Valley, some men say cosmetic procedures are essential to a career". It's really tough to imagine humanity ending well when we've elevated first-world problems...

The Bubble Club

The Bubble Club

TARGET AUDIENCE & PREFERENCES The Bubble Club JoAnna Bennett, O'Brien Communications Group6 February 2020 Have you ever started to read a book and couldn’t finish it? Or maybe you started watching a new television series and didn’t get into it. In those cases,...

Let the Sunshine In

Let the Sunshine In

Some things are so completely screwed, you just have to write verses about them. Case in point: "A $1 Billion Solar Plant Was Obsolete Before It Ever Went Online". Get a load of this: SolarReserve’s Crescent Dunes received backing from Citigroup and the Obama Energy...

2020 Vision

2020 Vision

PERSPECTIVE & VISION 2020 VisionJoAnna Bennett, O'Brien Communications Group30 January 2020 20/20 vision is a term used to express normal visual acuity (the clarity or sharpness of vision) measured at a distance of 20 feet. If you have 20/20 vision, you can see...

Reduced to Peanuts

Reduced to Peanuts

That thing rushing up at us is the bottom of the barrel, kids. Yep. Unless you happen to live in that barrel — with the lid sealed tight — you've likely heard the story, nearly ubiquitous by now (its ubiquity is its one and only point), that Mr. Peanut will allegedly...

MLK’s Timelessness

MLK’s Timelessness

QUOTES & REFLECTION MLK's TimelessnessJoAnna Bennett, O'Brien Communications Group23 January 2020 We’re in the third week of January. If you live in the U.S., you likely observed Martin Luther King Jr. Day this past Monday. While listening to the radio and...

Up, Up, and Away!

Up, Up, and Away!

One of the five million or so things I love about life is coming across a headline so incredible, so fantastic, so laden with unintended consequences that it causes your mind to reel, even as it causes your heart to sink and your stomach to churn. Exhibit A: "Uber and...

Dear Jennifer …

Dear Jennifer …

INTIMATE PARTNER VIOLENCE & FAMILY COURTDear Jennifer ...JoAnna Bennett, O'Brien Communications Group16 January 2020Out of the 246 intimate partner homicides in Connecticut during the years 2000-2017, 213 were women. That means 87 percent of the victims of...