by Mark O'Brien | Oct 8, 2014
To understand how absurd a notion is settled science, we needn’t tread the politically inflammatory territory of weather, climate change, and global warming. Nor do we need go so far as to read — let alone comprehend — the one tract that utterly debunks the...
by Mark O'Brien | Oct 6, 2014
What’s the most valuable attribute of successful people? We can find lots of answers to the question from lots of sources: Courage. Vision. Imagination. Persistence. Willingness to fail. Iconoclasm. Lunacy. Every one of those attributes is a factor in the...
by Mark O'Brien | Oct 3, 2014
Matilda ardently believes it’s critically important to assume the proper position for every task. Here, she deftly demonstrates her technique for straddling the back of a chair. While she’s typically reluctant to reveal her trade secrets, she does find...
by Mark O'Brien | Oct 2, 2014
Prevailing wisdom contends that the most important aspect of direct-email marketing is the subject line. I hadn’t given the notion all that much thought until I started receiving a blizzard of such emails, all with this attention-grabbing subject line: Burial...
by Mark O'Brien | Oct 1, 2014
A statement finding its way more frequently and annoyingly into the vernacular of business and politics is this: Hope is not a strategy. Yeah. The statement is true. But enough already. Its corollary statement is this: A tactic is not a strategy. Yeah. That’s...
