Marketing Automation ≠ Sales Automation

Marketing Automation ≠ Sales Automation

by | Aug 15, 2014

The promise of marketing automation is seductive, indeed. It promises prioritized leads from multiple campaigns and more data than you can shake a stick at. The pitch typically goes something like this: By evaluating and reacting to each of your website’s...

Tell the Truth

by | Aug 15, 2014

“All you have to do is write one true sentence. Write the truest sentence that you know.” (Ernest Hemingway, A Moveable Feast) When I first began presenting my book, Martin the Marlin, to large groups of children, I’d find myself getting anxious. Oddly enough, I...
Alive on Arrival

Alive on Arrival

by | Aug 15, 2014

I found an article recently that brought some of my own experiences back to me.  It was called, somewhat gruesomely, “What Not To Do In a Morgue”. And it led me to recall that my first two years out of high school I was responsible for a morgue....