by Mark O'Brien | Nov 23, 2015
I’m noticing what seems to be a proliferation of a phenomenon called use cases. These seem to constitute vignettes or scenarios in which sellers of products or services illustrate various applications of said products or services — having already elucidated the...
by Mark O'Brien | Nov 6, 2015
Success or failure is a matter of definition. Defining the brand creates its voice, its personality, its promise. What is the brand? What does it mean? What does it have to say? Who should listen? Why? The simple answer is voice. The voice of your brand is as distinct...
