Marketing Should Be Simple

Marketing Should Be Simple

With a caveat here and a caveat there, another over here for good measure, and one more for the road, we’re on the record: We don’t have to like inbound marketing and marketing-automation tools, but they’re here to stay. And all that...
Content is a Two-Way Street

Content is a Two-Way Street

When writing any type of copy or content for any purpose, my philosophy is to give readers credit for the acuity of their readership. To put it another way, my writing style is the compositional equivalent of my personal style: People get the benefit of every doubt...