by Mark O'Brien | Sep 23, 2015
Nothing inspires apprehension like an infomercial called “5 Interview Questions for Your Next Big Data Vendor” from something billing itself as the One-Stop Shop for Big Data, creating the Big Data ecosystem by connecting all stakeholders within the global...
by Mark O'Brien | Sep 18, 2015
I got the scare of my life this morning. While reading through my various feeds, I saw this headline: “5 Ways Cloud-Based EPM is Altering the Landscape of the Business World”. I suddenly imagined the business world being decimated by equine protozoal...
by Mark O'Brien | Sep 17, 2015
People are coming back into vogue, at least in marketing. And I can prove it. Since I’m a believer in the cyclical nature of all things, I knew people would reappear in marketing. I didn’t know when. But I did know why: Data doesn’t buy anything....
by Mark O'Brien | Sep 9, 2015
I’m really worried about the future. More specifically, I’m really worried about the future of marketing. A vague sense of uneasiness morphed into full-blown agita when I read something called, “The New Marketing Leader”. I don’t know who...
by Mark O'Brien | Sep 2, 2015
It’s official, kids: Big Data is around the bend, out of control, and off the charts. To prove the point, Harvard Business Review published an article called, “Data-Driven Management Can Also Be Compassionate”. Featuring a photograph of...
by Mark O'Brien | Aug 31, 2015
We need to resurrect insult, kids. I don’t mean we should insult each other any more than we already do. I mean it’s time to be more cognizant of being insulted when we are. Exhibit A: “A Contrarian View on Innovation in Advertising & PR”:...
