by Mark O'Brien | Aug 15, 2014
The promise of marketing automation is seductive, indeed. It promises prioritized leads from multiple campaigns and more data than you can shake a stick at. The pitch typically goes something like this: By evaluating and reacting to each of your website’s...
by Mark O'Brien | Aug 15, 2014
“All you have to do is write one true sentence. Write the truest sentence that you know.” (Ernest Hemingway, A Moveable Feast) When I first began presenting my book, Martin the Marlin, to large groups of children, I’d find myself getting anxious. Oddly enough, I...
