by Mark O'Brien | Apr 21, 2015
While surfing the web the other day, I came across a company, the website of which said this, in part: [We provide] world-class solutions for tools-based modernization solutions. No. I’m not making that up for the purpose of making a point. Like innovation,...
by Mark O'Brien | Apr 20, 2015
Anybody who notices unpleasant facts in the have-a-nice-day world we live in is going to be designated a curmudgeon. (Paul Fussell, 1924-2012) I live in fear of becoming a curmudgeon. I think it’s because I prefer facts to fabrications. In that regard, I...
by Mark O'Brien | Apr 14, 2015
This post, which I offered with tongue firmly in cheek, reminded me of an article I read almost two years ago, in which: Graphic designer and artist Johnny [Kid Tartan] Plaid … envisioned a drastic update for the iPhone 6. The iPhone 6 hadn’t yet become...
by Mark O'Brien | Apr 10, 2015
The only thing more amazing than the things for which we fall is the length of time for which we continue to fall for them. Given the popularity of inbound marketing and marketing automation, I’d have imaged them to be relatively new phenomena. I’d have...
by Mark O'Brien | Mar 27, 2015
I hope I don’t disillusion, disappoint, or disaffect anyone. But this needs to be stated overtly: Advertising is not a dance. That’s not to say every business needs to advertise. There are many businesses with strategic, managed growth plans that can do...
by Mark O'Brien | Mar 20, 2015
Brands, like websites, are most effective when they’re not allowed to be static. Brands — and their graphic marks, in particular — shouldn’t be as dynamic as websites, of course; that is, unlike the constantly evolving content of websites, graphic marks...
