Crushing Goals

JoAnna Bennett

JoAnna Bennett, O’Brien Communications Group

14 November 2019

Disney+ launched on Tuesday of this week. Of course, it wasn’t without a hiccup, but in the grand scheme of things (GSoT) I doubt many will remember the rocky start. Disney set out to accomplish a huge endeavor, and they succeeded. They’ve been able to put more than 7,000 shows and 500 movies in the living rooms (or on the mobile devices) of more than two million subscribers. At $7 a month, that’s a $14 million profit in its first month. Talk about good marketing and crushing a goal.

Disney+ was just an idea back in 2016 when Disney acquired a minority stake in BAMTech – a streaming technology business. The three years since then have likely been a labor of love. I imagine Disney had thousands of employees working on the platform and billions of dollars invested in its creation. Disney+ didn’t simply appear on November 12, 2019. It was only then released. With any new creation, there’s physical, mental, financial, and emotional work that goes into creating it — the beauty and awe don’t come effortlessly.

I know the type of company Disney is, and I’m sure they’ll find a way to rectify the situation for folks who were disappointed in their day-one hiccup. Calling it an epic fail seems a bit harsh when it’s a new platform. Most technology runs into unexpected issues and if they’re addressed and remedied – does it even matter? Expecting perfection is one sure fire way to be disappointed.

It Takes Courage

I’ve recently crushed some personal goals and would like to reiterate that the success didn’t come easily or flawlessly. I had ups and downs. There were tears and stress involved along the way. But ya know what? I still crushed them. And I’m proud of myself for doing so.

Someone could write an article about my being an epic failure, and I’d laugh. Perfection is unattainable. But setting your targets and hitting them (however long it takes and with however many setbacks) is admirable.

As Winston Churchill said, “Success is not final, failure is not fatal: it is the courage to continue that counts.”