by Mark O'Brien | Jan 14, 2015
Though I manage brands for a living, I’m not objective enough to position and manage my own brand. I’m too close to it. Every brand owner has the same myopic inability. But many of them resist objectivity. And when presented with the new, the push is on to...
by Mark O'Brien | Jan 13, 2015
Good news, kids: We’re no longer complex creatures. We’re neither cryptic nor complicated. Anfractuous behavioral lines are now — if not perfectly straight — at least malleable. Outcomes are predictable. That’s right. We have experience maps. An...
by Mark O'Brien | Jan 12, 2015
Companies complain about the effect of ad-blocking on their revenue streams. They have a point … to a point. Blocking ads does break the traditional covenant in which users gain access to content in exchange for exposure to advertising. But the complainants...
by Mark O'Brien | Jan 9, 2015
Salem, being the quintessential black cat and all, was convinced that if he hid in this black shelf, snuggled in among Arthur and Andrew’s books, we’d never be able to find him. He gets positively indignant every time we walk by and say hello.
by Mark O'Brien | Jan 9, 2015
If you do a Google search for dreaded words in business, you’ll get millions of hits. That’s a lot of dread. And it’s a reminder that dread is contextual. Edward G. Brown thinks the most dreaded words in business are Got a minute? Shell Haffner...
