by Mark O'Brien | Jul 22, 2016
One of the reasons we love what we do is that we get to hear every conceivable rationalization for subjectivity, arbitrariness, and disregard for the target audience. Case in point: We recently created a new corporate identity and corresponding collateral materials...
by Mark O'Brien | Nov 11, 2014
On a staff call one morning, Jonathan Spiliotopoulos, our Magnificent Maven of Multi-Media Machinations, said this: Helping people make important decisions is the very definition of design. Because I’m a writer, as opposed to one proficient in visual or graphic...
