by Mark O'Brien | Dec 1, 2014
You walk into a doctor’s office with a week-old hangnail. It’s still painful and showing signs of infection. The doctor asks no questions, hands you a bottle, tells you to put two drops in each ear twice daily, and call him in a week if you’re not feeling...
by Mark O'Brien | Nov 20, 2014
Human psychology doesn’t play nice with the relationships between price, cost, and value. To illustrate the point, I offer this letter to a hypothetical client, a company with no brand recognition in its target market. The company is reluctant to commit to an...
by Mark O'Brien | Nov 3, 2014
“I’d walk a mile over hot coals to [fill in the blank].” “I’d crawl a mile over broken glass to [fill in the blank].” How many times have you heard statements like that? Certainly there’s a proliferation of love-related songs...
