Surround-Sound Scuba

Surround-Sound Scuba

by | Sep 3, 2015

Given the accelerating pace of change, especially technological change, we should have expected this. Even if we’d noticed nothing but the changes in contact-lens technology, we’d have had to recognize that anything was possible; that the limitations...
Marketing and Engineering

Marketing and Engineering

by | Sep 1, 2015

The Hartford Business Journal, published right here in my very own Nutmeg State, ran a piece the other day that constituted another timely reminder of Immutable Communication Rules 1 through 6. The piece was called, “Seven Secrets to Project Management...
Marketing: From Revolution to Convolution

Marketing: From Revolution to Convolution

by | Aug 31, 2015

We need to resurrect insult, kids. I don’t mean we should insult each other any more than we already do. I mean it’s time to be more cognizant of being insulted when we are. Exhibit A: “A Contrarian View on Innovation in Advertising & PR”:...
Blowing My Marketing Stack

Blowing My Marketing Stack

by | Aug 28, 2015

I don’t know that it was officially declared. But this may have been Marketing Week. After I wrote this post on Wednesday — “Marketing Should Be Simple: Part Deux” — this one popped into my queue: “What’s in Your Marketing Stack?”...
Marketing Should Be Simple: Part Deux

Marketing Should Be Simple: Part Deux

by | Aug 26, 2015

Perfect order is the forerunner of perfect horror. (Carlos Fuentes) If I weren’t the epitome of the Eternal Optimist — and if I didn’t believe utterly in the cyclical nature of all things (yes, sanity WILL return) — I’d be despondent right about now....