by Mark O'Brien | Nov 24, 2014
We’ve been hearing about the trite notion of personal brand for longer than I thought. In fact, I recently found a column from 2011. It said this, part: Your personal value proposition (PVP) is at the heart of your career strategy. It’s the foundation for...
by Mark O'Brien | Nov 21, 2014
Okay. Lemme see if I got this straight: You made a special trip in here to see me. You expected me to be happy about that. I’m supposed to lavish all kinds of affection on you. And you brought no treats? Are you kidding?
by Mark O'Brien | Nov 18, 2014
Cults of personality are defined as arising from the use of mass media to create idealized images. But that definition is incomplete because it neglects our agency in the process of idealization; that is, without our consumption of mass media — and without our...
by Mark O'Brien | Nov 7, 2014
The Bennett Boys, Crush (front) and Tar (back), are looking skeptically suspicious, even though they’re rockin’ their cool black hoodies. It seems they heard a rumor that there are no more treats. While the rumor is, so far, unsubstantiated, it’s...
by Mark O'Brien | Nov 5, 2014
I recently stopped in a coffee shop for lunch. As I was paying for my repast, the earnest young man behind the counter told me all the food was prepared on the premises and said proudly, “It’s all food you can feel good about eating.” Uh oh. Had I...
