Opportunity Cost

This blog, you may recall, has a theme, which states, in part: “Everything of value has a price. The price must cover the cost.” Accordingly, let’s take a moment to contemplate the value of our goods and services. Let’s take into consideration...
How Badly Do You Want It?

How Badly Do You Want It?

“I’d walk a mile over hot coals to [fill in the blank].” “I’d crawl a mile over broken glass to [fill in the blank].” How many times have you heard statements like that? Certainly there’s a proliferation of love-related songs...
Breaking Even?

Breaking Even?

We sent Abby to the groomer’s this week. The bad news is she came back with a broken leg. The good news is they didn’t charge us extra for it.* If you have any scary pet stories for this Halloween, please share them with us in the Comment box below. *No....

Lightning Rod

We once consulted with a company that had developed a new software application for revenue-cycle management. Their initial target market was large hospitals and medical centers. Justifiably jazzed, the company got its sales team revved up. It hired a telemarketing...

Number, Please

Jonathan Spiliotopoulos, one of my O’Brien Communications Group partners, a friend, and an estimable thinker, wrote this note to me one day after he’d read a blog post in which the author was beefing about web-based ad blockers: Companies complain about...