by Mark O'Brien | Feb 16, 2015
Why does marketing inspire anxiety? I don’t know. But I have two theories. The first is that we possess a fundamental distrust of brevity and simplicity. The second is that we don’t recognize effective marketing is simple storytelling. Most of us think the...
by Mark O'Brien | Feb 12, 2015
A few years ago, Peter Guber wrote this in the Harvard Business Review, “Critical details, data, and analytics are more effectively emotionalized and metabolized by the listener when they’re embedded in a story.” Similarly, Jonathan Gattschall wrote...
by Mark O'Brien | Feb 10, 2015
When I speak to students during readings of my books, Martin the Marlin, The One and Only Ben, and Martin the Marlin: Friends Help Friends — in groups that often number in the hundreds, from Kindergarten through 8th grade — I get questions so direct they can only come...
by Mark O'Brien | Feb 9, 2015
With a caveat here and a caveat there, another over here for good measure, and one more for the road, we’re on the record: We don’t have to like inbound marketing and marketing-automation tools, but they’re here to stay. And all that...
by Mark O'Brien | Feb 6, 2015
Uh … that thing keeps staring at me. Hello? Are you listening? It’s starting to creep me out, to tell you the truth. What is that anyway? A pillow? A mask? Does it ever blink? Can’t it just go away?
