Technically Speaking

Technically Speaking

by | Nov 25, 2014

Here are Immutable Communication Rules 1 through 3: We are not the target audience. We are not the target audience. We are not the target audience. Here are Immutable Communication Rules 4 through 6: If technical people could communicate with non-technical people, God...
The Magic Formula

The Magic Formula

by | Nov 24, 2014

We’ve been hearing about the trite notion of personal brand for longer than I thought. In fact, I recently found a column from 2011. It said this, part: Your personal value proposition (PVP) is at the heart of your career strategy. It’s the foundation for...
Click Your Heels

Click Your Heels

by | Nov 21, 2014

Inbound marketing is a dangerous concept. There. I’ve said it. Combining pie in the sky, fantasy, delusion, and something like reckless lunacy, it panders to the misbegotten fantasies of every organization that thinks SEO and social media are latter-day...
Dear Client

Dear Client

by | Nov 20, 2014

Human psychology doesn’t play nice with the relationships between price, cost, and value. To illustrate the point, I offer this letter to a hypothetical client, a company with no brand recognition in its target market. The company is reluctant to commit to an...
The Cult of Personality

The Cult of Personality

by | Nov 18, 2014

Cults of personality are defined as arising from the use of mass media to create idealized images. But that definition is incomplete because it neglects our agency in the process of idealization; that is, without our consumption of mass media — and without our...