by Mark O'Brien | Jul 10, 2015
I’ve discovered yet another reminder that I’m going about everything all wrong. I’m the kind of guy who takes seriously the U.S. Army commercials about being the best you can be. I suffer with a chronically stiff neck from setting my sights too high....
by Mark O'Brien | Jul 8, 2015
My recent post, An Unhappy Medium, spawned an exchange of thoughts with a colleague, Brent Robertson. Since that exchange expanded some of the notions presented in the post, I share excerpts from it here for your reading pleasure: Brent: I just had this conversation...
by Mark O'Brien | Jul 6, 2015
This is going to disappoint a lot of people. I’m sorry. It can’t be helped. Sometimes I feel like a professional bearer of bad news. And this news is less popular than most: Marketing people aren’t clairvoyant. There. I’ve said (typed) it. Now...
by Mark O'Brien | Jun 30, 2015
In my line of work, you have to say a lot of things that most folks find distasteful. This one elicits sneers, jeers, fears, and tears every time: Marketing is not a sales-support function. Sales is a marketing-fulfillment function. Salesperson: What do you mean...
by Mark O'Brien | Jun 29, 2015
With the publication of my new book for adults all but imminent — For Adults Only: How to Act Like an Adult Around Adults (it’s for adults) — I’ve decided to offer a few excerpts here to gin up interest and, ideally, multi-million-dollar sales. WARNING:...
