When a brand is known and trusted, it’s accepted. When it’s accepted, it’s bought, literally and figuratively. When it’s bought, it creates marketshare. Marketshare is the evolution of identity to success. Why?

The answer is self-evident.

Brands are created to establish the recognition and engender the trust that compels the purchase of the products and services they represent. Those purchases comprise marketshare. And they’re the only means by which market success can be defined. Recognition is good. Trust is indispensable. But in the long run, marketshare is the only meaningful measure.

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