Identity becomes voice. Voice defines value. Value creates presence. Presence becomes marketshare. Marketshare ensures success.
The quest for success is the story of potential achieved. It’s the story of diligence, self-awareness, objective assessment of your competition, subjective assessment of your constituents, and a commitment to determining your brand’s identity by finding its voice, defining its value, creating its presence, and earning its marketshare. It’s the story of every successful brand.