Best of What Breed?

Best of What Breed?

by | Dec 31, 2014

In the good old days (when were those?), companies differentiated themselves by purporting to be the best at what they did. One specialization. One concentration. One reliable deliverable or set thereof. That was then. This is now. Can a company that did one thing...
Price Points and Advertising

Price Points and Advertising

by | Dec 30, 2014

My friend and partner, Jonathan Spiliotopoulos, shared an article entitled, “What Startups Need to Know About Ad Tech”. As Jonathan suggested to me, the article’s most salient point might be this: Advertising is essentially divided into two worlds:...
The Devilish Details of Inbound Marketing

The Devilish Details of Inbound Marketing

by | Dec 29, 2014

There are many reasons to be skeptical of the claims made by inbound marketing (or marketing automation — the terms are virtually synonymous). Here’s one. Here’s another. And here’s a third: Inbound marketing seems to be adopted by B2B companies that...
Do the Lighten Up*

Do the Lighten Up*

by | Dec 26, 2014

In 2004, the priest who presided over the high-school graduation of my son, Quinn, said this, acknowledging the myriad difficulties of the age in which the accidents of our births find us in existence: “We are blessed with challenges.” My first reaction...