♫ And Like a Good Neighbor, State Farm is ♫ … Where?

♫ And Like a Good Neighbor, State Farm is ♫ … Where?

by | Jun 5, 2017

There are many things you can do with a brand: You can create it. You can establish it. You can promote it. You can position it to earn the trust of its constituents. You can evolve it. You can add sub-brands, attributes, and value propositions to it. You can even...
Decisions, Decisions

Decisions, Decisions

by | Jun 1, 2017

What we have to remember is to be conscious of as many decisions as we can and try to make the right ones …and remember Roy Disney’s advice.